Social Media Data Insights & Resources for Social Media
LinkedIn, originally founded in 2002 as a social platform for professionals, has become immensely popular throughout the world. The network is unlike any others in the digital space and has improved people’s ability to search for jobs in an efficient organized fashion.
Although the history of LinkedIn had a slow start, in 2011 LinkedIn celebrated its eighth anniversary, and became a publicly traded company on the New York Stock Exchange. In 2013, ten years after LinkedIn really took off, the company hit 225 million members, growing at more than two members per second.
Now in 2020, there are currently 675 million LinkedIn users. After the U.S., India has the highest number of users, with 64 million users. Next is China, with 49 million users, Brazil with 41 million users, and Great Britain, with 28 million users. 24% of people within the ages of 18 and 24 use LinkedIn. The site is actually the #1 channel B2B marketers use to distribute content, at approximately 94%. Also. There are 87 million millennials on LinkedIn, with 11 million in decision making positions.
The network is extremely diverse. In fact, 70% of LinkedIn users are from outside of the U.S., and the site is available in 24 different languages, which makes it an essential part of building connections throughout the world.
LinkedIn is widely used throughout colleges. 51% of college grads use LinkedIn to transform their educational career into their professional career. The top skills listed on LinkedIn are Data Mining and Statistical Analysis. Profile pictures are essential when evolving your LinkedIn profile, considering people with professional headshots get 14 times more profile views.
92% of B2B marketers use LinkedIn in their digital marketing mix. That is something to consider when advancing your brand. Social media agencies can help expand your LinkedIn page management. Involving a social media agency into the creation and growth of your brand will directly impact your company is a positive way.
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