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Data & Demographics Behind Instagram

Posted by: Adam Post in Instagram, Social Analytics, Social Media Data 0

This year (2020), Instagram turns 10 years old! The app itself has evolved into a what is now one of the most popular e-commerce, influencer-based marketing sites that is used worldwide. Instagram statistics show why it’s the ideal fit for marketers looking to grow their brand.

The app is used worldwide, with a total of 500 million daily active users. However, the highest concentration of users is in the United States. Which currently has 116 million users. The next is India at 73 million users, and Brazil at 72 million users. Although people of all ages use Instagram, the two largest age groups are in the 18- 24 age group, accounting for 30% of all users, and the 25-34 age group, accounting for 35% of all users. The user gender is just about equal, currently standing at 51% female, and 49% male.

Considering how well Instagram has done, the projected growth is that the app will reach 125.5 million users in the U.S., which is good news for marketers. Promotion is a huge part of the site. 83% or users discover new products or services on Instagram, 81% of users research products or services, and 80% decide whether to buy a product or service. Not to mention, 73% of U.S. teens say that Instagram is the best way for brands to reach them about products. This is why Instagram is the ideal fit for e-commerce marketing.

There are approximately 25 million + businesses on Instagram, which is an estimated 75.3% of all U.S. businesses. This is why it is not surprising to know that the majority of shopping enthusiast discover new products on Instagram. Previously mentioned, Instagram has become an influencer-based marketing site. There are 500,000 active influencers on the site, which is why about 65% of marketers say that they plan to spend their influencer budget on Instagram.

Instagram has truly evolved into a marketing sensation. There are many brands are taking full advantage of what the app as to offer. There are so many things an Instagram marketing agency can do to redefine your brand using the plethora of marketing tactics Instagram offers.

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