Statistics & Information About Twitter

Posted by: Adam Post in Social Analytics, Social Media Data, Twitter 0

Twitter has grown immensely in terms of content creation since the site was created in 2006. It is currently the third most popular social media network for marketers, with 59% of marketers actively using the site.

To date, the site has 139 million daily active users. The largest demographic of users, at about 29%, are between the ages of 25 and 34. Unlike most other social media platforms where the gender usage is about equal, only 34% of Twitter users are female and 66% are male. Although the U.S. holds the greatest amount of the site’s users, Twitter is used throughout the world. The top 3 Twitter using countries outside of the U.S are Japan, at 35.65 million users, Russia, at 13.9 million users, and U.K., at 12.7 million users.

Like other social media platforms, videos are becoming extremely popular. Tweets that contain images or videos are 394% more likely to be retweeted. This is important when creating content for your fans to see. Customer service and engagement is an essential part of a brand’s growth. 77% of users feel more positive about a brand when their tweet is replied to.

Twitter is a great way to know what exactly is going on in the world. In fact, 71% of users say they use the network as their source of getting their news. As mentioned, customer service is a huge part of brand growth. 85% of small and medium businesses use Twitter as their main source of customer service.

Overall, Twitter is a place where anyone can come and share their thoughts, which is why the app has lived on for the past 14 years, continuously gaining popularity over the years. The site is known for its comical side. It comes as no surprise that the most used emoji is the “Face with Tears of Joy”.

With all of the social media platforms playing a significant part in marketing and content creation, it may be difficult for a company to juggle all of them while also running a business. This is where a Twitter content creation agency can help you navigate the through the digital world.

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