The Impact Social Media Has on the Job Market

Posted by: Adam Post in LinkedIn, Social Analytics, Social Media 0

As we have shifted over to the digital world, many aspects of the job market have shifted as well. This is in large part because of the impact social media has on the job market, which is completely different than it used to be. When navigating through the diversity of the ever-evolving digital realm, you may want to consider the following topics when working to improve your operations management in 2020.

The Shift to Digital Spending

One of the biggest transformations the technological world has seen is the shift to digital spending. In 1999, the first blogging site was created. It wasn’t long after when this became a social media sensation. It was inevitable that the social world as we knew it would skyrocket, and of course, it did! As a result of this transformation, digital spending has increased from merely nothing, to the dominant way marketers expand their mobility with the job market. Before social media, employers would pay to have their job advertisements in newspapers, magazines, or through mail. With the technological advancements, employers now have the ability to list their job openings on platforms such as Indeed and LinkedIn. This has improved the mobility consumers have, as these sites are very user friendly. The shift to digital spending has added value to businesses. This concept is projected to evolve more intensely as social media becomes more central in the world.

LinkedIn as a Platform

LinkedIn, which was launched in 2003, is currently the number one social media channel B2B marketers use to distribute content, with 92% of them incorporating LinkedIn in their digital marketing mix. This comes as no surprise seeing how considerably fast the platform has grown. College graduates throughout the world have the ability to explore possible jobs, making the potential for the site endless. With 30 million companies currently listed on LinkedIn, and 20 million open job listings, there is no doubt that LinkedIn has become one of the most transformational networks for the job market. With more than 95% of recruiters using LinkedIn regularly, it is easy to say the impact of LinkedIn on the job market has been immensely useful for employers and job seekers throughout the world.

Networking Through Social Media

Networking is one of the most important aspects in a thriving business environment. Developing professional contacts for your business is something that should stay constant when growing and maintaining your company. Networking is one of the most prevalent advancements that social media has brought to the job market. Because of the shift to digital job searching, networking has become much more widespread. There are many social media sites that are great for networking, including LinkedIn, Twitter, Facebook, Instagram, and Pinterest. Aside from LinkedIn, Twitter, a social network that was launched a little over 14 years ago, is currently the second most commonly used network for B2B marketers. Twitter is a great way to share business or community events, which is why 93% of Twitter community members are open to brands getting involved.

Working Remotely

A great advancement social media has brought to consumer’s lives is the ability to work remotely. This is ideal for people aiming to create a better work/life balance, or simply require that they do their work from home. Because of the impact of social media, it has made working remotely possible. It has also made it more likely for marketing companies to grow, considering they can use their networking, and digitally connect with clients across the world. A study showed that 99% of participants said they would like to work remotely at some point in their career, and 95% said that they encourage others to work remotely. When it came down to what the biggest benefit they felt working remotely was, 40% said because of the flexible schedule, 30% said the ability to work from any location, 14% said to spend time with family, and 13% said because of the ability to work from home. As with everything, working remotely does have its benefits, but it also has downsides. When asked what the biggest struggle was, over half of their participants’ answers had something to do with loneliness, the struggle of unplugging after work, and the inability to have direct collaboration and communication. With this said, almost everyone said they want to work remotely at some point in their career, which has been much more achievable with the use of social media.

As the world around us changes, it is important to stay intact with what we are trying to achieve. Social media has been such a dramatic transformation for the job market. We think we have seen the heart of it, but it is only projected to grow, which is why it is a great idea for your company to incorporate a digital marketing agency to help you navigate through this.

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