Activity & History on Pinterest

Posted by: Adam Post in Pinterest, Social Analytics, Social Media Data 0

Founded in 2009, Pinterest started out as an image-sharing social network. Although it took a couple of years to officially launch, in 2011 within the site’s first 9 months of life, Pinterest statistics showed it had 10,000 users. It was then evolved into an iPhone app and continuously created buzz around the world, making it into Time’s Magazine list of “50 Best Websites” within its first year of launching.

Today, there are 335 million monthly active Pinterest users, with a total number of 200 billion Pinterest pins. People are consistently posting pins of anything and everything, such as recipes, homemade gift ideas, DIY Christmas décor, and just about whatever you can think of, considering there are currently 175 billion ideas on Pinterest already. Although 40% of U.S. dads use Pinterest, 71% of the total demographic of the site is female. Pinterest is widely used throughout the world. In fact, over 50% of Pinterest users are form outside of the U.S. Within the U.S. specifically, 80% of mothers who use the internet, use Pinterest.

Currently, 28% of marketers are already using Pinterest, but with how fast Pinterest is growing around the world, we may see an increase in this percentage. The site is a great way to generate views on new products or services. Six out of ten millennials use Pinterest to discover new products, and 84% of users use Pinterest to decide what to buy. This site has begun and has grown with a positive outlook. 90% of Pinterest users actually described the network as “filled with positivity.”

With all of the growth Pinterest has had through its years, in April of 2019 the company went public. During this year, Pinterest generated 1.03 billion U.S dollars in advertising. With this said, the company’s 2019 revenue had a 51% growth year-over-year. Pinterest is tremendously significant in terms of a social media network and has exceeded expectations each year.

Networking is one of the most important concepts in the business world and it is essential when maintaining an audience on social media. With Pinterest statistics insights from a digital marketing agency, this concept of networking is much more manageable.

Sources:

If you enjoyed this article, Get email updates (It’s Free)