Most Followed Accounts on Instagram

With over 1 billion active monthly users, Instagram is currently one of the most widely used social media platforms in 2023. It is a great place for people to connect with friends and share their lives and ideas. Celebrities use the platform to communicate with fans, giving people a glimpse into their personal lives outside of the big screen. These celebrities include actors, singers, athletes, reality stars, models, and much more. The popularity of some celebrities has led to massive following bases making up the majority of the top accounts followed on Instagram. From Cristiano Ronaldo to Ariana Grande and even Dwayne Johnson, these stars have accumulated millions of followers. 

Not only is it a way for celebrities to share their personal lives, brands and companies use Instagram as well. Social media marketing has become one of the most important forms of marketing in this day and age, shifting the way in which brands advertise their products. Among the top 50 followed accounts, 8 are brands, including Nike and National Geographic. Companies are able to share new products, endorse celebrities, offer discounts, etc. 

Instagram is versatile in allowing people to post photos, videos, stories, and use many other features making it one of the most loved social media platforms with some of the biggest follower counts. Let’s take a look at the top 50 most followed accounts on Instagram to see what and who people take an interest in!

1. Instagram  –  649 Million Followers

2. Cristiano Ronaldo  –  593 Million Followers

3. Lionel Messi  –  475 Million Followers

4. Selena Gomez  –  424 Million Followers

5. Kylie Jenner  –  396 Million Followers

6. Dwayne Johnson  –  386 Million Followers

7. Ariana Grande  –  376 Million Followers

8. Kim Kardashian  –  361 Million Followers

9. Beyoncé  –  313 Million Followers 

10. Khloe Kardashian  –  310 Million Followers

11. Nike  –  300 Million Followers

12. Justin Bieber  –  293 Million Followers

13. Kendall Jenner  –  292 Million Followers

14. National Geographic  –  280 Million Followers

15. Taylor Swift  –  265 Million Followers

16. Virat Kohli  –  253 Million Followers

17. Jennifer Lopez  –  248 Million Followers

18. Kourtney Kardashian Barker  –  223 Million Followers

19. Nicki Minaj  –  222 Million Followers

20. Miley Cyrus  –  211 Million Followers

21. Neymar  –  210 Million Followers

22. Katy Perry  –  202 Million Followers

23. Zendaya  –  183 Million Followers

24. Kevin Hart  –  177 Million Followers

25. Cardi B  –  167 Million Followers

26. Demi Lovato  –  156 Million Followers

27. LeBron James  –  156 Million Followers

28. Rihanna  –  152 Million Followers

29. Chris Brown  –  142 Million Followers

30. Real Madrid C.F.  –  141 Million Followers

31. Ellen DeGeneres  –  139 Million Followers

32. Drake  –  139 Million Followers

33. FC Barcelona  –  122 Million Followers

34. Billie Eilish  –  109 Million Followers

35. UEFA Champions League  –  106 Million Followers

36. Kylian Mbappé  –  105 Million Followers

37. Gal Gadot  –  105 Million Followers

38. Vin Diesel  –  96.5 Million Followers

39. Lisa  –  95.2 Million Followers

40. NASA  –  93.4 Million Followers

41. Dua Lipa  –  88.4 Million Followers

42. Priyanka Chopra  –  88.3 Million Followers

43. Shakira  –  87.5 Million Followers

44. NBA  –  82.1 Million Followers

45. Shraddha Kapoor  –  81.3 Million Followers

46. Snoop Dogg  –  80.1 Million Followers

47. David Beckham  – 80.1 Million Followers

48. Jennie  –  79.9 Million Followers

49. Khaby Lame  –  79.4 Million Followers

50. Gigi Hadid  –  78.8 Million Followers