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Social Analytics

  • Developing a Social Media Calendar for Posting and Frequency

    Just as how people use calendars and planners in their daily life to keep track of their tasks, appo...

  • TikTok is Growing at a Record-Breaking Pace

    In August 2018, the global version of Douyin, what we all know as Tiktok, was released. It quickly b...

  • featured blog image for data Social Media KPIs Key Performance Indicators

    Social Media Key Performance Indicators

    In 2021, social media is ingrained into the way we reach customers and grow our businesses. Because ...

  • featured blog image for social media by generation Social Media Channel Breakdown by Generation

    Social Media Channel Breakdown by Generation

      Social media has evolved substantially since its creation and are platforms that all generati...

  • featured image for data blog social media benchmarks

    Social Media Industry Benchmarks

    Collected your social data but not sure what the next step is? Your data can be a powerful tool if y...

  • featured blog image for Best Times to Post on Social Media Best Times to Post on Social Media in 2021

    Best Times to Post on Social Media in 2021

    Social media has proven to be a very important way to stay connected, as we have seen by 2020 and no...

  • featured blog image for TikTok Statistics - TikTok in 2020: Stats, Engagement, Future

    TikTok in 2020: Stats, Engagement, Future

    The COVID-19 pandemic has significantly impacted all social media platforms in a number of ways. Peo...

  • Statistics Behind the World’s Largest Video Platform

    You can find almost anything on YouTube. From cute cat videos to learning how to change a tire, the ...

  • How to Drive Business Growth with Social Media Analytics

    Understanding social media analytics is the key to driving your business to success. If you’re wonde...

  • The Power of the Hashtag

    The hashtag is a universal tool used to spread information around the internet. Hashtags on social m...

Social Media Users and Activity by Country

Social Media Users and Activity by Country - Blog Cover

Social media has developed into a global sensation, and with new social networks popping up everywhere, it is no surprise that people all around the world continue to spend their time on these versatile platforms. No matter where you are, ...

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The Algorithm Behind Facebook

Social media algorithms are essentially data puzzles that marketers are consistently trying to solve. When we hear the word algorithm, we may go straight to analytics, problem solving, and coding, which may be confusing to many consumers and marketers. Though ...

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Best Times to Post on Social Media in 2020

Best Times to Post on Social Media in 2020

For social media accounts, knowing what content to post is one thing, but knowing when to post is the underlying key to good engagement. We have outlined several factors to help you navigate through the digital world and determine the ...

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The Impact Social Media Has on the Job Market

The Impact Social Media Has on the Job Market

As we have shifted over to the digital world, many aspects of the job market have shifted as well. This is in large part because of the impact social media has on the job market, which is completely different than ...

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User Demographics of Each Social Media Platform

Social-Media-User-Demographics-Social-Media-Data

Each social media channel has unique user demographics. This article breaks down what audiences are most commonly found on Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, and TikTok.   Facebook User Demographics For Facebook users, people over the age of 65 are ...

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Facts & Figures of Facebook in 2020

Facebook-Statistics-Social-Media-Data-Featured-Image

Facebook has been around for what seems like awhile now, and it comes to no surprise that it is still the number one most logged on site in the digital world. Launched in 2004, Facebook has become a worldwide sensation ...

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