Millennials, born between 1981 and 1996, are often considered the first generation to embrace social media entirely. Having witnessed the rise of digital technology, it is no surprise that the online behaviors of Millennials on social media can vary widely ...

Generation Z, also known as Gen Z or the iGeneration, has taken social media by storm by creating, consuming, and buying into various content. This generation falls between the ages of 9 and 24, causing the latter half to reach ...

  Social media has evolved substantially since its creation and are platforms that all generations have begun to take part in. We begin to see the characteristics that differentiate each age group when we look at how social media by ...

It’s no surprise that most people have at least one account on a social media platform these days. More specifically, about 3.6 billion people currently have at least one social media account. The Internet provides people the chance to communicate ...

Consumers often turn to social media for information about products or for the actual process of purchasing one. Buyers on social media typically go through a five-step process when purchasing products online. When this process is followed correctly, it can ...

How a brand presents itself on social media often varies depending on the industry. This can mean how often a brand posts, which platforms it uses, the style of posts, time of day, how it interacts with customers, and even ...