The COVID-19 pandemic has significantly impacted all social media platforms in a number of ways. People at home were starved of social interaction, so they turned to the internet to find some sort of connection. The app that society turned ...

You can find almost anything on YouTube. From cute cat videos to learning how to change a tire, the site has it all. YouTube is currently the second most popular website in the world, just trailing behind the mega search ...

Understanding social media analytics is the key to driving your business to success. If you’re wondering why analytics are so important, you came to the right place. Social media analytics are the data behind your social media platforms—they help you ...

The hashtag is a universal tool used to spread information around the internet. Hashtags on social media are so frequently used that many do not think twice about adding it to any social media post. But where did it come ...

Consumers often turn to social media for information about products or for the actual process of purchasing one. Buyers on social media typically go through a five-step process when purchasing products online. When this process is followed correctly, it can ...

Social media metrics are an important tool for businesses to understand because it can show them how well their brands are marketing to consumers online. Social media metrics include all types of activity and engagements from both the brand and ...