Social Media Data Insights & Resources for Social Media
Social media is the main way people stay connected these days. Whether that’s reconnecting with old friends, speaking with family members that live far away, or catching up with your coworkers, social media provides people with communication convenience. Businesses also value the power of social media to reach their target audience and market their content. There are many different social platforms, and everyone has their own personal favorites, but there are a select few that continuously rise to the top in terms of social media reach. If you’re curious about the top-performing social media channels, then you came to the right place!
Facebook is one of the original social media sites and continues to lead in the rankings with the highest number of users. As of January 2021, there were over 2.7 billion active monthly users on the social media platform. Facebook offers it all—the ability to share content, communicate with friends and connect with your favorite brands, so it’s no surprise that this social media giant continues to dominate the rankings.
YouTube
YouTube is probably one of the first social media platforms you think of when speaking about video content. There are currently over 2.2 billion users on the platform, ranking as the second most popular social media network worldwide. The content on YouTube is endless as over 720,000 hours of video is uploaded to the platform every day. You can find just about anything on YouTube, making it one of the most entertaining social media channels to be created.
Instagram has always been a leader in social media since it launched in 2010. There are currently over 1.2 billion active users on the platform, making it one of the most widely used social media channels. Instagram allows users to share photos and videos with their followers while continuously releasing new features such as Stories, Lives, Reels, and Highlights.
TikTok
TikTok is one of the newest social media channels to emerge. It’s been quite successful since the start and currently has 689 million users on the platform. TikTok allows users to post short 60-second videos and share them with their followers. Some videos receive millions of likes and comments, making it one of the best new platforms for increasing your social media reach.
Snapchat
Snapchat is currently ranking high as one of the most popular social media channels with over 498 million active users. Users on Snapchat can send their friends pictures and videos that automatically disappear after they’ve been opened. They can also privately message their friends and get their latest news straight from the app itself. Snapchat is constantly trying out new features, making it one of the most sought-after social media platforms of its time.
Social media is a modern, convenient way of staying connected with a large audience. It’s especially helpful for businesses looking to market to a specific demographic because of the possibilities for a large social media reach. Platforms such as Facebook, YouTube, Instagram, TikTok, and Snapchat are currently dominating the social media leaderboards, offering people an entertaining way to stay connected with their friends and for businesses to market their content.
