Social Media Data Insights & Resources for Social Media
There are over 1 billion active users on Instagram today, making it one of the most popular social media platforms. General users casually sharing photos on the platform has expanded to millions of businesses promoting their products and services. Whether it’s a small business trying to find its target audience or a multi-million dollar company adding to its already established social media presence, Instagram is one of the first places people turn to get the word out about their business. Sharing photos among general users has stayed prevalent as some people have become interested in curating a perfectly aesthetic Instagram feed. Instagram’s ability to reach millions of people and its unique trends have kept people interacting with the app and its wide range of offered services.
The additions of the Story, Shop, and Reels features have given new and creative ways for users to make content. Stories and Reels have been adding to the popularity of short-length content, keeping users engaged. Meanwhile, the Shop tab has made it easier for businesses to get their products in the hands of consumers. To be one of the most followed accounts on Instagram, it’s essential to understand how to effectively use all of Instagram’s features. In this post, we will be going over the top 25 most followed businesses and people on Instagram.
Top 25 Most Followed Business Accounts
1. Instagram (@instagram) – 405 million followers
2. National Geographic (@natgeo) – 172 million followers
3. Nike (@nike) – 161 million followers
4. Real Madrid C.F. (@realmadrid) – 99.7 million followers
5. FC Barcelona (@fcbarcelona) – 98.4 million followers
6. UEFA Champions League (@championsleague) – 76.9 million followers
7. Victoria’s Secret (@victoriassecret) – 69.5 million followers
8. NASA (@nasa) – 67.8 million followers
9. The National Basketball Association (@nba) – 57.7 million followers
10. 9Gag (@9gag) – 57 million followers
11. Marvel Entertainment (@marvel) – 54.2 million followers
12. Huda Beauty (@hudabeauty) – 48.9 million followers
13. Premier League (@premierleague) – 47.1 million followers
14. Chanel (@chanelofficial) – 45.3 million followers
15. Gucci (@gucci) – 45 million followers
16. Louis Vuitton (@louisvuitton) – 45 million followers
17. ZARA (@zara) – 44.6 million followers
18. National Geographic Travel (@natgeotravel) – 43.7 million followers
19. Nike Football Soccer (@nikefootball) – 42.6 million followers
20. Manchester United (@manchesterunited) – 41 million followers
21. Tasty (@buzzfeedtasty) – 40.1 million followers
22. 433 Digital and Social Media Agency (@433) – 38.6 million followers
23. H&M (@hm) – 37.1 million followers
24. Dior (@dior) – 36.3 million followers
25. adidas Originals (@adidaoriginals) – 34.8 million followers
Top 25 Most Followed People
1. Cristiano Ronaldo (@cristiano) – 314 million followers
2. Dwayne “The Rock” Johnson (@therock) – 254 million followers
3. Ariana Grande (@arianagrande) – 251 million followers
4. Kylie Jenner (@kyliejenner) – 248 million followers
5. Selena Gomez (@selenagomez) – 244 million followers
6. Kim Kardashian (@kimkardashian) – 236 million followers
7. Lionel Messi (@leomessi) – 232 million followers
8. Beyoncé (@beyonce) – 193 million followers
9. Justin Bieber (@justinbieber) – 183 million followers
10. Kendall Jenner (@kendalljenner) – 175 million followers
11. Taylor Swift (@taylorswift) – 168 million followers
12. Jennifer Lopez (@jlo) – 165 million followers
13. Khloé Kardashian (@khloekardashian) – 165 million followers
14. Neymar (@neymarjr) – 154 million followers
15. Nicki Minaj (@nickiminaj) – 146 million followers
16. Miley Cyrus (@mileycyrus) – 138 million followers
17. Virat Kohli (@virat.kohli) – 136 million followers
18. Kourtney Kardashian (@kourtneykardash) – 132 million followers
19. Katy Perry (@katyperry) – 127 million followers
20. Kevin Hart (@kevinhart4real) – 115 million followers
21. Demi Lovato (@ddlovato) – 110 million followers
22. Ellen DeGeneres (@theellenshow) – 102 million followers
23. Rihanna (@badgalriri) – 101 million followers
24. Zendaya (@zendaya) – 101 million followers
25. Cardi B (@iamcardib) – 100 million followers
