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Facts & Figures of Facebook in 2020

Posted by: Adam Post in Facebook, Social Analytics, Social Media Data 0

Facebook has been around for what seems like awhile now, and it comes to no surprise that it is still the number one most logged on site in the digital world. Launched in 2004, Facebook has become a worldwide sensation in the realm of social media. Facebook statistics show that it currently has 1.62 billion users visiting the site daily, so there is no shock to know that it is every companies go-to for advertising. This number is as high as 2.5 billion users that are active on the site monthly. Although people around the world log onto the site throughout the day, Facebook is most popular midday, on Wednesday and Thursday.

Whether you are part of the Millennial, Generation X, Boomers, or even Generation Z era, you are probably using Facebook to keep in touch with friends and family, see the latest political news, or even connecting with people and growing a career. However, the Silent Generation, which consists of anyone born in 1945 or earlier has been the most significant change in Facebook user demographics, which grew nearly 40% in 2019. Regardless of the generation you were born into, Facebook is a great way to connect with people. Facebook Messenger is a tool that lets you chat with your friends, even if they are on the other side of the world. Facebook Messenger currently has 1.3 billion monthly active users.

Videos are becoming increasingly popular, accounting for 11% of all Facebook posts. This is why many companies are using Facebook as their main source of engagement. 85% of users watch these videos without sound, which shows that the content is super important to catch the eyes of the viewers. Considering the fact that 94% of the site’s ad revenue is strictly from mobile users, this makes it manageable for companies to market to people on the go.

In terms of Facebook ads, the price actually decreased 6% in 2019. The average cost per click for a Facebook ad is currently priced at $1.72. Knowing this could help you estimate how much you need to spend in ads to get a good ROI. Another important aspect of Facebook advertising is that ad impressions increased 37% in 2019. With impressions rising, and prices dropping, reach on Facebook is at an all-time high.

One of the most important elements of managing a business when measuring Facebook statistics is running Facebook ads, which is why it is beneficial for companies to utilize a Facebook advertising agency to help grow their brand on social media platforms.

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