It’s no surprise that most people have at least one account on a social media platform these days. More specifically, about 3.6 billion people currently have at least one social media account. The Internet provides people the chance to communicate ...

There are many benefits to a company when they have a presence on social media. Some pros include an online community, creative content, brand awareness and consumer engagement. One part of social media marketing that is often overlooked is the ...

As we have shifted over to the digital world, many aspects of the job market have shifted as well. This is in large part because of the impact social media has on the job market, which is completely different than ...

When evaluating a social media report, there are several key performance indicators that each social media platform shows in order for the business to truly thrive in the digital world. These indicators are follower growth, impressions, engagements engagement rate, and ...

As the decade ends and a new one rolls in, it is important to really think about the future of your brand and how you want it to be perceived online. If you are someone who is new to social ...

Although it is impossible to really know what is in store for the future of humanity, we do know one thing is for sure for businesses: social media marketing. From the advancements in technology to innovations in marketing, a brand’s ...