Brandwatch, headquartered in Brighton, England, is the global leader in collecting and analyzing data about social media. It gathers information from millions of online conversations on Facebook, Twitter, forums, blogs, videos, news outlets and elsewhere. The agency serves its more ...

Brandwatch is on a new mission to effectively use social media analytics as a way to measure targeted responses. Targeted responses drive business. Social media can bring people together using targeted interaction (specialized content.) Just think of content as a ...

Whether you’re an Internet Marketer or the owner of a business with an online presence, you probably know how tedious and time-consuming it is to manage all of your social media accounts as well as networks. That’s where social media management dashboards ...

When Pinterest first introduced unique marketing profile content, no one would have expected the creative impulse to come. The formidable social media platform also offers data analysis. The Best Practices Guide to Pinterest data analysis corresponds to continuous tracking of ...

Social media analytics is a potent instrument to understand the attitudes and preferences of customers across a myriad of online sources. Businesses today are increasingly taking help of tools to gain insight into the psyche of their consumers through the ...

Social analytics would refer to the field of measuring, monitoring, interpreting, and analyzing social media data in real time. The purpose of social media analytics is to study online data so an individual or perhaps, a company can communicate in ...