The hashtag is a universal tool used to spread information around the internet. Hashtags on social media are so frequently used that many do not think twice about adding it to any social media post. But where did it come ...

Consumers often turn to social media for information about products or for the actual process of purchasing one. Buyers on social media typically go through a five-step process when purchasing products online. When this process is followed correctly, it can ...

Social media metrics are an important tool for businesses to understand because it can show them how well their brands are marketing to consumers online. Social media metrics include all types of activity and engagements from both the brand and ...

Social media has developed into a global sensation, and with new social networks popping up everywhere, it is no surprise that people all around the world continue to spend their time on these versatile platforms. No matter where you are, ...

Social media algorithms are essentially data puzzles that marketers are consistently trying to solve. When we hear the word algorithm, we may go straight to analytics, problem solving, and coding, which may be confusing to many consumers and marketers. Though ...

For social media accounts, knowing what content to post is one thing, but knowing when to post is the underlying key to good engagement. We have outlined several factors to help you navigate through the digital world and determine the ...