Social Media Data Insights & Resources for Social Media
There are billions of people from around the world that have a presence on social media, and many of these people actively use these platforms to send and receive a variety of messages. Each social media platform offers its own way for users to publish digital content. Even businesses are growing their presence on social media due to the high consumer engagement on different platforms. Take a look at the following statistics to see how prominent certain content is from different platforms on a global scale.
Facebook is one of the more popular social media platforms with around 2.6 billion active users worldwide. There are quite a few different ways to engage on Facebook, but sharing photos is one of the most used tools on this platform with around 350 million photos shared on a daily basis. Facebook stories exceeds this statistic with 500 million stories shared per day.
Another popular platform is Instagram with over 1 billion active users. It is one of the fastest growing social media platforms because of its relevant and adaptive user engagement tools. Instagram users appreciate the ability to post photos and videos. Instagram stories have grown in popularity each year, and currently there are over 500 million accounts that actively use Instagram stories each day.
LinkedIn has gained tremendous popularity in the professional world. Every day, there are 2 million posts made on LinkedIn worldwide containing photos, videos, and articles. Out of 2 million daily posts, 18,571 of them are articles. Since LinkedIn is mostly used by businesses and professionals, there are an average of 20 million open job listings on the platform.
Twitter has around 139 million daily active users and there are around 500 million tweets posted per day. These posts include content such as photos, videos, articles, or even simple text tweets. Even though Twitter has a word limit per post, it is a quick and easy way to publish a message, which is why the average daily post is so high.
It is especially important for businesses to understand the average daily posts for each platform. It puts into perspective how many people use social media every day and how individuals can process a message or just as easily scroll past one. Businesses are creating a larger presence on social media since it has become an effective way to market towards consumers.
