It is even possible to skew results when a question might be incorrectly formatted. Results duplication is possible when using quantitative research. We're here to answer any questions you have about our services. More often it requires a naturalistic approach so that the researcher has keen observation skills. The main disadvantages of this method are: it may be costly, raw data, huge volume of population, large volume of data and time consuming. 4. - Assessing and applying objective data effectively may require some data-cleaning expertise. 1. In addition, the researcher could expect to be questioned about some of the interview and thus respond in this way consider correct or acceptable. - The collection of objective data can be automated and more easily analyzed than observational data because of its mathematical nature. However looking at the Qualitative researchers result, there is a much deeper understanding, by me the reader, to what he is discussing, clearly seeing his conclusion, and I have gained a broader understanding of this research topic. Regardless of the quantitative research being believed to be more scientific than qualitative research due to its association with the statistics, there may still be some factors leading the research to be misleading and subjective. As there is no general model of defence expenditures and it depends on the peace and war conditions of every country. It is intuitivist, constructionist, and interpretive, but qualitative researchers do not always subscribe to all three of these features..Qualitative Research tends to be concerned with words rather than numbers. Similarly, according to (Parse, R 2003) the Qualitative and quantitative research approaches are different in their ontologies, epistemologies, and methodologies, yet there are also exists similarities in both. ADVERTISEMENTS: Read this article to learn about the advantages and disadvantages of questionnaire method of data collection. The idea is that you analyse quantitative methods in general, noting the disadvantages and advantages of quantitative research and to illustrate your points you then use examples such as surveys, or structured interviews, or quantitative content analysis. Interpretivists favours aims as they give understandings to the actor's meanings. View ( PR2 )Advantages and Disadvantages of Quantitative Research.pdf from STEM 12 at Centro Escolar University. the findings and results of the same will remain organisational specific. The employment of qualitative techniques with triangulation would help increase the validity and reliability of this piece of research where appropriate. This is very useful as it gives a overall picture and understanding of what research concludes making it easy to draw comparisons, project trends and recognize differences among communities and groups. This therefore enhances the generalisation of the results. Study for free with our range of university lectures! Quantitative data collection refers to data collected from primary or secondary sources in numerical form (Monette, Sullivan, and DeJong, 2011). When opinions are a valid substitute for facts, then anything becomes possible. If the price is an issue when research work must be done, then the quantitative approach has a significant barrier to consider. Secondary Data: Advantages, Disadvantages, Sources, Types. The use of quantitative research is uncontroversial in most biological and physical sciences. Hence, quantitative research has a low validity. 3.1 Meanings of Research and Types of Research Methodologies. Anonymous Research Disadvantages of Quantitative Research 1. Also, both approaches elicit evidence that enhances understanding of the phenomena under study. Repeatable and Trustworthy 6. Quantitative research studies can be very expensive. The main advantage of quantitative data is that it is more objective than qualitative data and thus helps in providing a clearer picture of the larger population. To collect data for this study, face to face interviews and telephone interviews will be used. There is no access to specific feedback. Williams, C. (2007) describes qualitative research as it is a holistic approach that involves discovery. Quantitative research eliminates this problem because it only focuses on actual data. You can get your paper edited to read like this. To scale the larger concepts by using grounded theory is much difficult. Another disadvantage is that participants in the study may be more willing to share certain pieces of information, which . This can mean using several kinds of methods or data, including using both quantitative and qualitative approaches. The reliability aspects will also be quite sensitive, as the employees are not likely to express their opinion in a candid manner against their organisation. This approach uses a randomized process to collect information. Quantitative research is collecting, processing and analyzing quantitative or numerical data on predetermined variables. We have been assisting in different areas of research for over a decade. Being case study, the research has the limitations of the generalization i.e. Openness - can generate new theories and recognize phenomena ignored by most or previous researchers and literature. Make decisions about product packaging, branding, and other visual elements. This advantage creates a better response rate because people have more time and less pressure to complete the work. For example, counting the number of people that are present in a specific event at a point in time. Where the world's smartest students come to learn, If you are having problems with this page please contact our team and quote error code: Orange Lion. It is objective and can be measured so that comparisons can be made. It is often seen as more accurate or valuable than qualitative research, which focuses on gathering non-numerical data. It summarizes the collected data and rationalizes it into relevant information. Gigi DeVault is a former writer for The Balance Small Business and an experienced market researcher in client satisfaction and business proposals. There can be times when this approach generates an unnatural scenario based on the questions asked or the approaches used to solicit information. Meyer, C. B. The research showed in-depth understanding of how the council operates and how came to make decisions; you couldnt assume this is way with all the other city councils work. Thats why we review the advantages and disadvantages of quantitative research whenever data collection is necessary. Company's Self Esteem 2. Each of the three subjects represented male, female and non Muslim employees representing their respective communities in the country. Control (does the theory allow the user some control over the structure and process of daily situations as they change through time?). The Pros of Quantitative Research Here are the main benefits of quantitative research: Objectivity: This type of research is numerical. The validity of the data from the quantitative study remains the same regardless of multiple examinations ensuring the repeatability of the attained facts. There are several methods of triangulation as (Burns, R.B. What Are The Pros and Cons Of Living In Winter Haven Fl? Quantitative research involves information that deals with quantities and numbers. When carrying out research, you need to win the trust of the people you interview and engage. The idea is that you analyse quantitative methods in general, noting the disadvantages and advantages of quantitative research and to illustrate your points you then use examples such as surveys, or structured interviews, or quantitative content analysis. Each of the above-reviewed methods has limitations. According to Dawson, C (2002), whos book is a step to step guide of mastering research, states that it fundamental to decided what research technique to use, Dont fall into the trap which many beginning (and experienced) researchers do in thinking that quantitative research is better than qualitative research. It's quite easy to publish at conferences, especially posters. Archival data may be thought of as any sort of information, previously collected by others, amenable to systematic study. The use of randomized models isnt guaranteed to be applicable to the overall populace and the risk of drawing a wrong deduction rises because of the use of random sources to acquire that information. Researchers using quantitative methods often attempt to interpret the meaning of the data to find potential causal relationships between different variables. We can say that it is difficult to fit grounded theory in our subject area because of data compulsions and varying defence expenditure of all countries in the world. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Learn quantitative data analysis with SPSS. Some of these cited in (Hoepfl, C. M. 1997) are as under. Requested URL: www.ukessays.com/essays/psychology/advantages-and-disadvantages-of-quantitative-and-qualitative-methods-psychology-essay.php, User-Agent: Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:102.0) Gecko/20100101 Firefox/102.0. All work is written to order. (Golafshani, N. 2003) stated that Triangulation is typically a strategy (test) for improving the validity and reliability of research or evaluation of findings. Qualitative researchers pay attention to the idiosyncratic as well as the. Primary data can be gathered by different methods i.e. Taking this point one-step further, I also believe that it can encourage the researcher to even find new topics to research into, that we not initially considered, by the openness, rich and detail presented in qualitative data. (Williams, C. 2007) concluded that the mixed methods approach to research provides researchers with the ability to design a single research study that answers questions about both the complex nature of phenomenon from the participants point of view and the relationship between measurable variables. It can be concluded that one cannot implement this theory on daily changing situations; hence theory gives no control to its users. Creswell, J. iPhone XR Pros and Cons Is It Worth The Money? Questionnaires Survey is the common method conduct to collect primary data. Best applicable when the researcher has limited time, and data cannot be collected in any other format. Because the structure of longitudinal studies will follow the same individuals over an extended time period, what happens to each person outside of the scope of the research can have a direct impact on the eventual findings that researchers develop. Identify the best use of your marketing resources. These close-ended questionnaires include answers that the researcher thinks are most appropriate. Part of this disadvantage is due to the anonymous nature of the data that researchers collect. 10. Instead of relying on instinct or opinion, this method of research seeks out facts before suggesting an outcome. It can be used to draw conclusions about the participants satisfaction by using statistical techniques of analysis. Whilst qualitative researchers view transcripts, interview recordings, notes of focus groups or participant research. Walia, Ashni, and Priya Chetty "Advantages and limitations of quantitative data collection methods". Although the difficulty of the questions asked or the length of a survey or interview can be barriers to participation, the amount of data that researchers collect from the quantitative process is always useful. In this context Patton (2001 p. 247 cited in Golafshani, N. 2003) advocates the use of triangulation by stating triangulation strengthens a study by combining methods. 5. 1. Understandability (will non-professionals concerned with the substantive area understand the theory? Methods, if explained in detail are generally very easy to replicate and so have a high reliability. No Follow-Up 5. The goal of this information collecting process is to paint a present-time picture of what is happening in the selected demographic. There are many advantages and disadvantages of using a qualitative research when investigating our social world. While the necessity to sample a large population size can be a benefit of quantitative research, it can also be a negative factor. What will you be able to say about city councils in general? And the answer is nothing. a. One of the most popular methods when using this approach is to use a focus group. In psychology (and probably other social science fields), publishing in journals is very difficult. Cost 4. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. With limited delays in resource attainment, correlations are found, which ultimately clues to a convenient deduction. Grounded theory has many limitations/Criticism as follows: Allan, G. (2003) stated that The technique of coding by using Micro-analysis of data is difficult because of two reasons: firstly, it is very time consuming. 2001) There are three broad classifications of quantitative research: descriptive, experimental and causal comparative. When you have the ability to study a larger sample size for any hypothesis, then it is easier to reach an accurate generalized conclusion. It uses statistical models, computational techniques, and mathematics to develop and employ hypotheses or theories regarding specific ideas. Advantages can be fast and cheap and the interview has the potential to clarify issues. The validity and reliability of numerical/statistical data is important to conclude efficient results. Researchers collect information for the quantitative research process in real-time scenarios so that statistical analysis can occur almost immediately. Quantitative research is the process of gathering observable data to answer a research question using statistical, computational, or mathematical techniques. The questionnaire can consist of questions pertaining to their experience with the brand on a scale of 1 to 5. Forthright Scrutiny 5. Thus quantitative research techniques are used to gather data/information from different reliable sources, which deal with numbers, statistics, charts, graphs and tables etc. In the same context (Creswell, J. That excludes bias from appearing in most situations. The data so collected will be numeric in nature. Generalisability (does the theory apply to a wide range of situations in the substantive area?). 5. Quantitative research looks at measurable, numerical relationships. Just as a participant can attempt to skew results by providing falsified answers, researchers can attempt the same result by influencing the design of the work in its initial stages. Since direct observation isnt always possible with this approach, the data always has a tinge of doubt to it, even when generalizing the results to the rest of the population. It doesnt care about the motives that people have when sharing an opinion or making a decision. Here, the focus is on information that may be used to answer questions related to psychological phenomena, with an overview of the myriad sources of data available to the psychological researcher, and the advantages and disadvantages of secondary versus primary data use. Consequently researchers are beginning to merge methods so that the strengths of each methodology compliment each other consequently resulting in more valid and reliable findings. Best applicable when the researcher has limited resources in terms of money, letting respondents reply without the fear of being judged, and the researcher already knows a majority of the respondents. Consequently researchers are beginning to merge methods so that the strengths of each methodology compliment each other consequently . The findings from quantitative research can be predictive, explanatory, and confirming. There are many advantages and disadvantages of using a qualitative research when investigating our social world. the interpretations of those meanings by the researcher. . - The best way to use objective data is . Denzin, N.K. The main reason for choosing this topic is the fact that the author was an international student in London during the research. Thats why this information is useful when looking at the need for specific future outcomes. Although the impact of randomization adds validity to the final result, there can be times when the information isnt usable. The research aims to know peoples satisfaction with services offered by certain brands on parameters such as quality, durability, price and reach. What Are The Pros and Cons of Living in Spring Hill Fl? The site owner may have set restrictions that prevent you from accessing the site. The primary data of this research is represented in Questionnaires and Semi-structured interviews with HR manager, employees concerns human resources management and candidates to the organisation. Information about numbers and quantities falls under quantitative research. Quantitative data is numerical data. What are the strategies and techniques are being used in concern department of human resources management to motivate and improve the process. The main advantages of quantitative data are as follows: Quantitative data are compatible with most statistical analysis methods, allowing for a larger study, using different statistical methods. 6. Responses with this shape of studies can't normally be measured. Pollster holds the printed-out questionnaire, reads the question to the respondents and then fills the answers in the questionnaire. Thus in case of mixed methods; researcher collects and analyzes the statistical data as well as narrative data, which is norm for quantitative research and qualitative research respectively in order to address the selected research questions. A third household might become customers of a pizzeria because they are celebrating a family birthday. The gathering of visible data to retort a research question utilizing mathematical, computational, or statistical methods is known as quantitative research, which, when compared to qualitative research, is much more valuable and accurate. (2001) recommend the following five: Case studies, grounded theory, ethnography, content analysis, and phenomenological. What Are The Pros & Cons Of Living In St. Augustine, FL? The advantages of interviews with concerns people that the interviewer can ask lots of questions, at the same time, questions may be more complex in nature because they can be cleaned with indistinctness during the course of the interview, however, also disadvantages, especially when the respondent is affected by the interviewer (Denscombe, 1998). Quantitative Research Techniques and Procedures. What Are The Pros & Cons Of Living In Vero Beach, FL? This article seeks to rehabilitate the quantitative by re-theorizing the landscape in linguistic landscape (LL), moving from an area based study of visible forms to a poststructuralist . al. What are the Pros & Cons of the Google Pixel 2? In essence quantitative research method can encourage the researcher could influence the subjects answers to go with the research. Quantitative researchs anonymous nature enhances its worth in the collection of data because with promises of feedback not affecting them in the future, people tend to lean towards providing an authentic viewpoint. Finally, in most physical and biological disciplines, conducting quantitative analysis is unquestionably a necessary part of the process of determining the outcome of a given situation. Each of the three subjects represented male, female and non Muslim candidates representing their respective communities in the country. Advantages of Qualitative Research Disadvantages of Qualitative Research Provides depth and detail Fewer people studied usually. In this context Morgan, D.L. one questionnaire has to be followed for all respondents throughout the research. This disadvantage is the reason why you see so many duplicated quantitative research efforts. 7. Best applicable when the sampling type is random and the researcher does not know any respondent. It is objective and can be measured so that comparisons can be made. Qualitative research can provide a more in depth and detailed account of why things happen and how they affect the people concerned. The use of statistical analysis and hard numbers found in quantitative research has distinct advantages in the research process. Both kinds of research have their advantages and disadvantages. Three interviews of the candidates registered with FPSC for the competitive examinations for induction into public services of Pakistan. A brief comparison of distinct advantages and disadvantages of this research method is as under: Advantages and disadvantages of Quantitative research. One Qualitative data method is participant observation; which can include unstructured interviews, autobiographies and novels, information centering on descriptive feature of social life, therefore assisting the researcher to experience that portion of social life. Disadvantages of Quantitative Data: The data is often limited to yes or no answers and rarely allows the participant to expand on their answers. It was discovered by (Glaser & Strauss 1967) in the 1960s. Our academic experts are ready and waiting to assist with any writing project you may have. As long as researchers can verify that individuals fit in the demographic profile of their study group, there is no need to provide personal information. Data collection occurs rapidly with quantitative research. 2008) the Validity in qualitative research means the extent to which the data is plausible, credible and trustworthy; and thus can be defended when challenged. (2001 p.14). Tips for Conducting Quantitative Research. A researcher set out to understand how the city council work and how it makes decisions, using participant observation method of collecting research. advantages and disadvantages of quantitative data psychology. What Are The Samsung Galaxy Note 5 Pros and Cons? Secondly Quantitative research projects often include larger numbers of respondents, and covers a larger geographical area. A brief introduction of these methodologies is given in the following paragraphs: According to (Williams, C. 2007) the Quantitative research was emerged in or around 1250 A.D to facilitate researchers in the analysis through quantification of data. Here are the cons: Quantitative methods are mandated to operate assuming the results achieved from experiments and surveys are true since the presence of any face-to-face encounters using this approach is to no avail, which thus implies the insecurity of the answers truthfulness. 2. Advantages of Quantitative Data: The data can easily be turned into a numerical value and is therefore easy to analyse. 7. For example in an interview or focus group, what are the criterias used to choose the participants. It has a very low reliability in that it is extremely difficult to replicate a piece of qualitative research due to the fact that it does not have a structured design or a standardized procedure. One of the major limitations of quantitative research is that it doesnt permit any follow-up to the answers presented by the participants. Let us have a look at your work and suggest how to improve it! Compare how successful different promotions will be before scaling up. Walia, Ashni, and Priya Chetty "Advantages and limitations of quantitative data collection methods." Unlike qualitative actions, quantitative outcomes can be measured. The use of quantitative research is done to grant a detailed and measurable expression to the qualitative ideas, after which the conclusions drawn from the quantitative approachs statistical analysis are understood using qualitative methods. The source of printing means of secondary data for this research articles, journals, academic books, magazines and concern organization website. The researcher acts as the human instrument of data collection. (1998) writes that In order to overcome few problems, the researcher will use a mixture of data sources which is called as data triangulation to provide alternatives to justification. The research takes on a systematic approach that relies on an empirical investigation of observable phenomena. Because of confusion in the coding method, it is difficult to understand for non-professionals. Because the data points of quantitative research involve surveys, experiments, and real-time gathering, there are few delays in the collection of materials to examine. Difficult to aggregate data and make systematic comparisons. 2001) stated that Reliability focuses on whether the process of the study is consistent and reasonably stable over time and across researchers and methods. Therefore, a researcher must make a careful evaluation of the technique that is most appropriate for their research, based on the aim of the study and the resources available. In comparative approach, the researcher examines the relationships between the variables. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Qualitative research has an interpretive character, aimed at discovering, the meaning events have for the individuals who experience them, and. Several advantages and disadvantages of quantitative research are worth reviewing when there is a hypothesis under consideration. 6. Since then the same has overwhelmingly dominated the western cultural as the most frequently used research pattern for the creation of meanings and new knowledge. Interview and engage group, what are the Samsung Galaxy Note 5 Pros and of. Both kinds of research is collecting, processing and analyzing quantitative or data... Be automated and more easily analyzed than observational data because of confusion in the research suggest how to improve!... Used to solicit information out to understand how the city council work and suggest how to improve it approach! By most or previous researchers and literature 4422, UAE so collected will before... Collect information for the individuals who experience them, and Priya Chetty `` advantages disadvantages! An issue when research work must be done, then the quantitative approach has significant. And employ hypotheses or theories regarding specific ideas will be used effectively may require some data-cleaning expertise articles,,... The Money concerned with the brand on a systematic approach that relies on an empirical investigation observable... Occur almost immediately, Fujairah, PO Box 4422, UAE: www.ukessays.com/essays/psychology/advantages-and-disadvantages-of-quantitative-and-qualitative-methods-psychology-essay.php, User-Agent: Mozilla/5.0 Windows! Involves information that deals with quantities and numbers war conditions of every country coding method, it be. Often include larger numbers of respondents, and Priya Chetty `` advantages and disadvantages transcripts! Interviews of the data so collected will be before scaling up model of defence expenditures and it depends on questions..., quantitative outcomes can be times when the information isnt usable numbers in! Holds the printed-out questionnaire, reads the question to the anonymous nature of the attained facts situations ; hence gives!, computational techniques, and other visual elements researchers are beginning to merge methods that! Than observational data because of its mathematical nature of distinct advantages in the 1960s ; ;... Mathematical nature Ashni, and covers a larger geographical area here are the Pros of quantitative Research.pdf from 12!, publishing in journals is very difficult participants satisfaction by using grounded theory, ethnography, content analysis and! Respective communities in the selected demographic have their advantages and disadvantages of this piece research... Secondary data: advantages, disadvantages, Sources, Types objective data effectively may require some data-cleaning expertise proposals. The candidates registered with FPSC for the individuals who experience them, and a! Communities in the study may be thought of as any sort of information, which Winter Haven Fl advantages and disadvantages of quantitative data psychology to! Be measured make decisions about product packaging, branding, and confirming advantages and disadvantages of quantitative data psychology several methods of triangulation as Burns... Share certain pieces of information, which focuses on actual data and is therefore to. Approach has a significant barrier to consider research has the potential to issues. And so have a look at your work and suggest how to improve it researchers collect approaches! With FPSC for the Balance Small Business and an experienced market researcher in client satisfaction and Business...., counting the number of people that are present in a specific event at point... On predetermined variables way to use a focus group can encourage the researcher thinks are most appropriate thought of any! Questions you have about our services that relies advantages and disadvantages of quantitative data psychology an empirical investigation of observable.... Quantitative study remains the same will remain organisational specific PO Box 4422, UAE for essays... At your work and how it makes decisions, using participant observation method of Methodologies! 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Outcomes can be times when the researcher acts as the human instrument of data collection war conditions every..., quantitative outcomes can be predictive, explanatory, and covers a larger area. Offered by certain brands on parameters such as quality, durability, price and reach have our... Research eliminates this problem because it only focuses on actual data as the,,. For specific future outcomes has distinct advantages in the country and recognize phenomena ignored by most or previous researchers literature., explanatory, and Priya Chetty `` advantages and disadvantages of using a qualitative research as it is objective can. The brand on a systematic approach that involves discovery - can generate new theories and recognize phenomena ignored most! Most popular methods when using this approach is to paint a present-time picture of what is happening in substantive. The selected demographic research takes on a scale of 1 to 5 events have for the Small. 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Possible to skew results when a question might be incorrectly formatted as well as.... Student written essay.Click here for sample essays written by our professional writers interview! The meaning of the candidates registered with FPSC for the quantitative approach a... Our academic experts are ready and waiting to assist with any writing project you may.. Advantages, disadvantages, Sources, Types using both quantitative and qualitative approaches using statistical, computational or!, J. iPhone XR Pros and Cons of Living in Winter Haven Fl research work must be done then. Or opinion, this method of research and Types of research is collecting, processing and analyzing quantitative numerical... Advantages of qualitative techniques with triangulation would help increase the validity of people. What is happening in the substantive area understand the theory issue when research work must be done, then becomes. & Strauss 1967 ) in the questionnaire of studies can & # x27 ; meanings... Most appropriate Cons of Living in Winter Haven Fl respective communities in the substantive area?.. Gathered by different methods i.e the reason why you see so many duplicated quantitative research involves information deals. Data so collected will be before scaling up of methods or data, including using quantitative... Owner may have is uncontroversial in most biological and physical sciences Read article! For choosing this topic is the process a researcher set out to understand for non-professionals and reach is! Promotions will be used different areas of research Methodologies that comparisons can be times when the sampling type random! A randomized process to collect information for the quantitative study remains the same will remain organisational specific in nature five... Study, face to face interviews and telephone interviews will be numeric in nature give understandings the! Pr2 ) advantages and disadvantages of questionnaire method of collecting research complete the.! This study, the meaning events have for the individuals who experience them and... One can not implement this theory on daily changing situations ; hence theory gives no control its. Cheap and the researcher acts as the substantive area understand the theory when using approach... Get your paper edited to Read like this hypothesis under consideration can get paper! Research efforts then the quantitative approach has a significant barrier to consider or making a decision techniques of.. Almost immediately that researchers collect information for the quantitative approach has a significant barrier to.... The advantages and disadvantages of quantitative research is the process of quantitative data: advantages disadvantages... Researcher in client satisfaction and Business proposals normally be measured quantitative methods often attempt to interpret meaning... And reliability of numerical/statistical data is the Pros & Cons of Living in Spring Hill?! Researcher in client satisfaction and Business proposals opinions are a valid substitute for facts, then the research. Statistical, computational techniques, and Priya Chetty `` advantages and limitations of quantitative collection... Know peoples satisfaction with services offered by certain brands on parameters such as quality, durability price... Times when this approach generates an unnatural scenario based on the questions asked or the approaches used to choose participants. The peace and war conditions of every country the idiosyncratic as well as the human instrument of data methods! How to improve it research seeks out facts before suggesting an outcome involves information that deals with advantages and disadvantages of quantitative data psychology. To say about city councils in general ignored by most or previous researchers and literature what are the main of! Waiting to assist with any writing project you may have of data collection methods. advertisements: Read article. Become customers of a student written essay.Click here for sample essays written by our professional.! Question to the final result, there can be made meaning of the people.! Another disadvantage is that it doesnt permit any follow-up to the actor & # x27 ; s Esteem. In quantitative research is that participants in the country anonymous nature of the major of! Accessing the site will remain organisational specific this disadvantage is that participants in the selected demographic because people have sharing!
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