Social Media Management For Realtors: A Best Practices Guide

Social media management is a must for most businesses in today’s world. However, social media management for realtors is especially important, as real estate sales depend on building up rapport over the long term with both customers and potential customers. Following the following social media tips for realtors will provide any real estate agent with a significant extra edge when it comes to making new contacts and improving conversions.

Blogging Social Media Tips for Realtors

This one may seem kind of basic, but a lot of real estate agents have apparently still not realized that a large percentage of their potential customers are not only very active online but also make most of their purchasing decisions there, even for physical property such as real estate. This is not that difficult.

1) Open an account for your business on the major social media sites, such as Facebook and Twitter. Open similar accounts in any local real estate media sites.

2) Once or twice each week, post consumer-centric entries to your blogs. Do not make these entries sales-oriented. Instead, focus on issues that are important to your customers.

3) Regularly scan the comments that readers made on each entry, looking for opportunities to open up dialogues. Regularly monitor all of your social media data.

YouTube Brand Channel Tips 

The most important tools of any real estate agent is the property showing. Once prospective clients actually see a property they can be moved by its charm, beauty, or other attributes. However, scheduling showings can be difficult. A YouTube TV channel can turn schedule management into social media management for realtors with little time available. By posting videos of different properties to the channel, prospective customers can get a showing any time of the day or night. In some ways this is even better than physical showings, as you can take the time to stage everything and shoot every room from the perfect angle under ideal lighting.

1) Sign up for a YouTube Channel by following the instructions on the YouTube site.

2) Hire a professional photographer with video experience to shoot each house, unless you have serious video training yourself. If video cannot be easily done then take a series of still pictures and make a slide show.

3) Upload the videos or slide shows to your channel.

4) Include tags such as the name of the region you serve and the words “walk through” so that right potential clients can more easily find your channel.

Property Search Tool for Facebook

A property search tool is a bit of software code that allows viewers of your Facebook page to search your available properties without having to leave your page. Social media data shows that real estate agents who have tried this have reported a nearly 25% increase in property inquiries from Facebook and a 10% increase in property inquiries over the phone and by email. There is no standard tool of this sort already made, but Facebook now uses Iframes, allowing a competent software developer to create a tool that will showcase available properties and information about them.

1) Take pictures of your available properties.

2) Hire a developer to write the code. Unfortunately, there are at present no apps for generating one of these by yourself.

3) Monitor the social media data from the page the tool is on to gain an idea of which of your properties are hottest.

While there are many other possible social media tips for realtors, these three provide a good introduction. Talk to other realtors with extensive social media experience to learn more.