Most Popular Hashtags in 2021 and The Benefits of Hashtag Campaigns

Most Popular Hashtags in 2021 and The Benefits of Hashtag Campaigns

In terms of growth, hashtags are one of the most essential parts of social media. It is a label that makes it easier for users to find people related to specific content or themes. Hashtags are incredibly impactful on Instagram, TikTok, Twitter, Pinterest, or Facebook. Creating a hashtag that represents you and your company can increase the impact it can have. The goal of it is to bring people to reach an even wider audience. They encourage users to explore the content used under the hashtag and interact with one that catches their eye.

What’s the Trend? 

So, how should we do it? The most popular hashtags vary from each platform. For example, with Instagram, it is the trend now to keep your caption short and simple or have a song lyric. The trendiest hashtags on Instagram are…

1. #love (2.1B)
2. #fashion (1B)
3. #art (845M)
4. #photography (816M)
5. #style (586M)
6. #food (461M)
7. #ootd (381M)
8. #nofilter (284M)
9. #travelgram (149M)
10. #blogger (117M)
11. aesthetic (91.7M)
12. #view (90.3M)
13. #gymlife (67M)
14. #explorer (20.1M)
15. #goldenhour (11M)

Now TikTok is a different story; their hashtags relate to content and what’s happening in the current moment of the world. Their algorithm is forever changing from challenges to new dance trends to pop culture to news, etc. It is also important to note that the most common hashtag to use is #fyp, which can increase the chances of a post getting on many users’ feeds. The trendiest hashtags on TikTok as of September 2021 are…

1. #WitchTok (19.2B)
2. #BeKind (13.2B)
3. #TodayILearned (9.1B)
4. #TikTokFashionMonth (6.8B)
5. #SelfImprovement (6.3B)
6. #HelloFall (5.5B)
7. #MotivationMonday (5.3B)
8. #SlowZoom (2.4M)
9. #FlauntItChallenge (1.7B)
10. #StudyTok (1.7B)
11. #BerriesAndCream (1.2B)
12. #FitnessTikTok (1.1B)
13. #PopCulture (965.7M)
14. #ImObsessed (866.3M)
15. #IUnderstoodTheAssignment (307.2M)

Twitter and Pinterest’s hashtag algorithm is ever-evolving as well. For Twitter, something new is trending every day, or something with a significant impact can trend for a while. Twitter also has made a For You tab that allows users to see the trends they want to see based on their preferences. As for Pinterest, this platform is more geared towards being visually pleasing. Users can add their hashtag to their pin, allowing users to find the freshest pins on their feed. You need to have a strong hashtag strategy for Pinterest because you can get suspended easily if you trigger the spam filters. As for Facebook, hashtags will work if used correctly. Their hashtags are mainly phrases that relate to your posts and personal timeline. Also, now that Facebook has linked Instagram accounts, Facebook hashtags are growing.

The Ever-Long Strategy 

Companies use hashtags to engage with their audience and use it as a strategy. Depending on the platform you are using, you can utilize hashtags in a variety of ways. However, once you start having an audience coming in, it’s crucial to maintain that by using creative hashtags that flow and relate to your content. This can be done by staying consistent in your content and putting your posts on a schedule. This will ensure that users know you are active and available for any questions, comments, or concerns.

How Would Hashtag Campaigns Benefit You?

When a company or brand creates a hashtag, many businesses start using a hashtag campaign. Since including it can increase your engagement through likes, shares, comments, or new followers, this is an effective way to bring awareness to your business. If this campaign is successful, you may reach a wider audience, promote your products or service, have all your information in one place, collect user-generated content, and increase your engagement. This strategy is a great way to get started with your social media.

Different strategies do well on other social media platforms with each business. It is imperative to know what works and what does not work. The great thing about it is, it’s easy to use! Applying the most popular hashtags is the simplest way to organize the endless amounts of information posted on social media so that you only see what you find relevant. Once you find a hashtag or series of hashtags that work for you, continue using that for high impact. The time to start utilizing this is now; they can be beneficial for you and your brand!