Social media is quickly becoming the most convenient way to interact with your favorite businesses online. Top companies are no stranger to social media as they continuously use platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach their desired audiences. From a marketing perspective, it’s valuable to take a deeper dive into the top businesses people are following on each of these platforms.
Some of the most followed pages on Facebook were gaming services, while sports organizations rose to the top on Instagram. In terms of Twitter, it’s no surprise that news and media sources had the most followers on the platform as most people use Twitter as their main way to get daily updates. For the networking site LinkedIn, the most followed pages were some of the most successful companies in the world — Google, Amazon, and LinkedIn. It appears to be a common theme for the social media company itself to be one of the most followed pages on its own platform such as Facebook being the most followed page on Facebook and Instagram being the most followed page on Instagram.
Explore the list below to find the Top 10 Most Followed Businesses on each social media channel.
Most Followed Businesses on Facebook
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Facebook – 212 Million followers
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Samsung – 160 Million followers
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Coca-Cola – 105 Million followers
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YouTube – 86 Million followers
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McDonald’s – 80 Million followers
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Netflix – 72 Million followers
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Candy Crush Saga – 70 Million followers
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Criminal Case – 64 Million followers
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Texas HoldEm Poker – 62 Million followers
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Instagram – 59 Million followers
Most Followed Businesses on Instagram
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Instagram – 385 Million followers
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National Geographic – 152 Million followers
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Nike – 132 Million followers
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Real Madrid – 95.3 Million followers
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FC Barcelona – 93.6 Million followers
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UEFA Champion’s League – 69.4 Million followers
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Victoria’s Secret – 68.8 Million followers
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NASA – 62.8 Million followers
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9GAG – 55.8 Million followers
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NBA – 53.9 Million followers
Most Followed Businesses on Twitter
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YouTube – 72.9 Million followers
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CNN Breaking News – 60.7 Million followers
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Twitter – 59.1 Million followers
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CNN – 52.7 Million followers
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The New York Times – 49.2 Million followers
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BBC Breaking News – 47.2 Million followers
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NASA – 43.8 Million followers
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SportsCenter – 37.4 Million followers
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ESPN – 36.5m Million followers
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Real Madrid CF – 36.1 Million followers
Most Followed Businesses on LinkedIn
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Google – 20.6 Million followers
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Amazon – 18.2 Million followers
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LinkedIn – 14.7 Million followers
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Microsoft – 13.6 Million followers
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Apple – 13.3 Million followers
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Unilever – 12.9 Million followers
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Nestlé – 11.2 Million followers
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IBM – 10 Million followers
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Facebook – 6.7 Million followers
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Accenture – 6.3 Million followers