Fastest Growing Social Media Platform Ever

With over 100 million new users joining the app in the first week, Threads has become the fastest growing social media platform in history. In fact, in the first two hours of the release, it hit 2 million user sign-ups. It is created by Mark Zuckerberg and the Instagram team designed to start public conversations and share ideas. From celebrities to brands to friends and family, everyone is downloading the app to see what the talk is about.

Among these new users, some have amassed a large number of followers in the short time period of the app being released. The current most followed person on Threads is Selena Gomez with a reigning number of 5.3 million followers. Kim Kardashian follows right behind her with a follower count of 5.2 million. As for brands, Instagram is the most followed account on the Threads app with over 9 million followers and National Geographic falls in second place with around 5.2 million.

Aside from celebrities, all over the world people have become curious as to what Threads is. In the app’s first week, 33.5% of app downloads came from India with Brazil following behind at 22.5% and the US responsible for 16.1% of downloads. Unfortunately, the EU does not have access to Threads as Meta has been faced with data privacy complications in the region.

Many people are also wondering how Threads will compare to the similar social platform, Twitter, now X. Considering the app is not available in the EU, which is a large market for Meta, Threads has surpassed its expectations in organic growth with no promotions in play. This could mean bad news for Twitter as many Twitter users continue to sign up for Threads. In fact, a poll sent out by Ipsos found that 58% of American Twitter users are likely to give Threads a try. Due to both apps’ features that are similar in nature, it could come down to preference or newly updated features, but it is too soon to truly know how the battle will play out. 

The real question faced is will the fastest growing social media platform ever stay the most popular among all platforms? Only time will tell, but Sensor Tower, a software company, has reported that Threads has had a decline of 70% of daily active users since the launch of the app. This number seems large, however, it is important to remember that the app hasn’t been around for over a month yet and the Threads team is working out kinks and constantly making updates. In fact, Threads just announced new features this week including two ways to customize your feed, translations, new ways to filter notifications, a new follow button, and an “approve all” follow requests button. As time goes on, keeping an eye on the platform will be necessary to see how active users continue to be and how engagement levels between accounts pan out. 

Without a doubt, Threads has taken the social media world by storm and has broken many world records in its path. There are many possible ways to use Threads. Whether it be a social media marketing tool for companies or just spilling your everyday thoughts and ideas, Threads has an opportunity for everyone to share. Go to the app store and download the app for yourself to see what the talk of the town is and be a part of the record-breaking platform that will go down in history!