The hashtag is a universal tool used to spread information around the internet. Hashtags on social media are so frequently used that many do not think twice about adding it to any social media post. But where did it come ...

How a brand presents itself on social media often varies depending on the industry. This can mean how often a brand posts, which platforms it uses, the style of posts, time of day, how it interacts with customers, and even ...

For social media accounts, knowing what content to post is one thing, but knowing when to post is the underlying key to good engagement. We have outlined several factors to help you navigate through the digital world and determine the ...

As the decade ends and a new one rolls in, it is important to really think about the future of your brand and how you want it to be perceived online. If you are someone who is new to social ...

Although it is impossible to really know what is in store for the future of humanity, we do know one thing is for sure for businesses: social media marketing. From the advancements in technology to innovations in marketing, a brand’s ...