Social Media Data Insights & Resources for Social Media
For social media accounts, knowing what content to post is one thing, but knowing when to post is the underlying key to good engagement. We have outlined several factors to help you navigate through the digital world and determine the best times to post on social media in 2020.
Many people use Facebook for various reasons, such as to connect with family and friends throughout the world, for business purposes, or to build your personal brand. Knowing when to reach your target audience is all revolved around the ever-evolving Facebook algorithm. Wednesday at 11 a.m., and from 1 p.m. – 2 p.m. is considered the best times to post for many industries. With this said, the social world of Facebook tends to slow down over the weekends. Other safe times to post on Facebook are Tuesday and Thursday from 8:30 a.m to 3 p.m. You may want to avoid posting during times with the lowest engagement, which is everyday before 7 a.m. and after 5 p.m. A social presence is essential for many companies, especially for software and tech companies, with 86% of IT consumers using social media to help their decision making. 74% of U.S. Facebook users visit the site daily, so deepening your understanding of when to post content for your followers to see can help you in the long run, and will eventually become habitual.
Much like Facebook, the best times to post on Instagram are Wednesday at 11 a.m and Friday from 10 a.m. – 1 p.m. Instagram is the second most logged-in social media site for daily use, which is actually projected to increase in its user base over the coming years. Instagram shows similar global usage patterns as Facebook. For live engagement, you are pretty much safe to post Monday through Friday, from 9 a.m. to 4 p.m. Instagram is widely used for consumer goods engagement. If you are a company targeting consumers finding and purchasing products or services through Instagram, the best time to engage with your audience is Wednesday at 3 p.m. Whether you are a business creating engaging B2B content, a tech company, a business selling consumer goods, a healthcare company, or posting media for friends and family, the worst day to post is always Sunday.
Twitter engagement works slightly different than the networks previously discussed. Overall, the best times to post on Twitter are Wednesday and Friday at 9 a.m., with the worst day being Saturday. Twitter is widely used as a news source, so people are generally tuning in on Twitter for their morning dose of news. Engagement drops off later in the day. Unlike Instagram and Facebook, the best time to post on Twitter for consumer goods is Sunday at 11 a.m., with the worst day being Monday. Twitter is so essential for social customer care. Consumer goods and retail brands use the platform to develop a consistent customer service base to manage customer messages. For education, The best time to post on Twitter is Saturday from 5 – 6 p.m., and the worst day is Sunday. Tech-savvy audiences are highly active on Twitter. The best times to post for a tech company is Tuesday at 9 a.m. Overall, the Twitter community is wildly active in the morning, which is something to consider when developing audience awareness.
The best times to post on LinkedIn are Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m. Historically, LinkedIn typically targets a more specific audience than other social media networks. LinkedIn is currently the #1 leading channel B2B marketers use for distributing content, so it makes sense that the most reliable engagement occurs during the average work week. LinkedIn has grown drastically and is projected to continuously grow. The platform has more of a professional audience, which is something to consider when determining the best times to post.
Both consumer behavior and network design are two important topics to consider when posting on social media. As we highlighted the best times to post on social media for various platforms, it is a good idea to really study the platforms you are using, and when consumers will most likely engage with what you are posting. Having a social media marketing service implemented into your brand will take care of this for you, guiding you through the digital world in 2020.
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