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Social media is the main way people stay connected these days. Whether that’s reconnecting with old friends, speaking with family members that live far away, or catching up with your coworkers, social media provides people with communication convenience. Businesses also ...

It’s no surprise that most people have at least one account on a social media platform these days. More specifically, about 3.6 billion people currently have at least one social media account. The Internet provides people the chance to communicate ...

The hashtag is a universal tool used to spread information around the internet. Hashtags on social media are so frequently used that many do not think twice about adding it to any social media post. But where did it come ...

There are many benefits to a company when they have a presence on social media. Some pros include an online community, creative content, brand awareness and consumer engagement. One part of social media marketing that is often overlooked is the ...

Consumers often turn to social media for information about products or for the actual process of purchasing one. Buyers on social media typically go through a five-step process when purchasing products online. When this process is followed correctly, it can ...

Social media metrics are an important tool for businesses to understand because it can show them how well their brands are marketing to consumers online. Social media metrics include all types of activity and engagements from both the brand and ...