Engagement

Generation Z, also known as Gen Z or the iGeneration, has taken social media by storm by creating, consuming, and buying into various content. This generation falls between the ages of 9 and 24, causing the latter half to reach ...

On social media platforms, especially Instagram and TikTok, music has become a relatively large feature. Streaming services are built for different lifestyles; each of these services has mismatched audiences that stream music through them, therefore they all have different top ...

Just as how people use calendars and planners in their daily life to keep track of their tasks, appointments, and vacations, social media managers are also highly recommended to apply the same method to social media as well. A social ...

There are many different social media platforms these days, each with its individualized format of sharing content. It is important to share high quality content on each platform to boost engagement with your brand or company. Some formats allow users ...

In August 2018, the global version of Douyin, what we all know as Tiktok, was released. It quickly became the next famous social platform, sitting with Instagram, Facebook, and WeChat as the top social platforms worldwide. What differentiates TikTok from ...

Today, the top social media sites are Instagram, Twitter, Facebook, and TikTok. Each one has different mediums to share content. Some consist of only videos or photos, while others are a mix of both. This is great for consumers, but ...