Engagement

When evaluating a social media report, there are several key performance indicators that each social media platform shows in order for the business to truly thrive in the digital world. These indicators are follower growth, impressions, engagements engagement rate, and ...

As the decade ends and a new one rolls in, it is important to really think about the future of your brand and how you want it to be perceived online. If you are someone who is new to social ...

Social media is continuously evolving becoming a beneficial tool for digital marketing and customer engagement. As numerous social media software platforms are being created to keep up with the demand, we have highlighted seven of the best social media software ...

Although it is impossible to really know what is in store for the future of humanity, we do know one thing is for sure for businesses: social media marketing. From the advancements in technology to innovations in marketing, a brand’s ...

Each social media channel has unique user demographics. This article breaks down what audiences are most commonly found on Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, and TikTok.   Facebook User Demographics For Facebook users, people over the age of 65 are ...

Facebook has been around for what seems like awhile now, and it comes to no surprise that it is still the number one most logged on site in the digital world. Launched in 2004, Facebook has become a worldwide sensation ...