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Brandwatch’s New Guide on Competitive Intelligence


The popularity and massive use of social media can be extremely beneficial for your business if used effectively.  Being able to gather and analyze the hundreds of thousands of opinions spewed online every day about both your and your competitor’s ...

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10 Common Misconceptions About Facebook’s Algorithm Tweaks

Facebook's Algorithm Tweaks

Facebook has been spending some time trying to understand your likes and preferences in order to decide how to design your newsfeed. This is an attempt to boost user experience at Facebook and to ensure that only relevant information pops ...

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Social Media Analytics Tools: Top 5 Tools To Monitor Your Brand

Social Media Analytics Tools

Having social media for your brand is vital in today’s world of technology. Whether you are sharing statuses, uploading photos, or generating interest for your company, social media can be a great marketing tool. However, with as many platforms that ...

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What To Consider When Running a Competition On Facebook

running a competition on Facebook

Although there are many ways for brands to build an audience on Facebook, sometimes using organic tactics to generate interactions isn’t enough. In this case, one of the ways to compliment a social media campaign is to launch a competition, ...

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Keeping Brand Consistency Across All Social Media Platforms

Social Media Platforms

Every brand’s primary goal is getting consumers to remember them. What’s the best way to do this? Well let’s think about it. If you had to just pull three random brands out of your head, they would probably be something ...

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How to Tell If Your Marketing Strategy is Working

Marketing Strategy

After putting together a thorough marketing plan — complete with a timeline and budget — and placing ads, blogs and comments all over the Internet, the only thing left to figure out is whether the plan worked. Sure, you created ...

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