Social media platforms have developed into dynamic marketing tools capable of reaching the trusted networks of today’s consumers. In an effort to add legitimacy and better quantify social media’s advertising force, Brandwatch, a global business, provides software solutions to help ...

Organizations are increasingly identifying, analyzing and predicting trends based on the user data and statistics of its online audiences. They are interpreting patterns about consumer opinions, sentiments, aspirations, brand image, potential threats. Social media data proliferation has helped them quantify ...