Social media platforms have developed into dynamic marketing tools capable of reaching the trusted networks of today’s consumers. In an effort to add legitimacy and better quantify social media’s advertising force, Brandwatch, a global business, provides software solutions to help ...

Thank you again for visiting our site and your interest in reading our articles and blogs. In addition to publishing content on social media marketing practices, we also share information on social media tools and social media analytics. We endeavor ...

Brandwatch is on a new mission to effectively use social media analytics as a way to measure targeted responses. Targeted responses drive business. Social media can bring people together using targeted interaction (specialized content.) Just think of content as a ...

Social media analytics is a potent instrument to understand the attitudes and preferences of customers across a myriad of online sources. Businesses today are increasingly taking help of tools to gain insight into the psyche of their consumers through the ...

Organizations are increasingly identifying, analyzing and predicting trends based on the user data and statistics of its online audiences. They are interpreting patterns about consumer opinions, sentiments, aspirations, brand image, potential threats. Social media data proliferation has helped them quantify ...