Social media platforms have developed into dynamic marketing tools capable of reaching the trusted networks of today’s consumers. In an effort to add legitimacy and better quantify social media’s advertising force, Brandwatch, a global business, provides software solutions to help ...

Thank you again for visiting our site and your interest in reading our articles and blogs. In addition to publishing content on social media marketing practices, we also share information on social media tools and social media analytics. We endeavor ...

Brandwatch is on a new mission to effectively use social media analytics as a way to measure targeted responses. Targeted responses drive business. Social media can bring people together using targeted interaction (specialized content.) Just think of content as a ...

Being a part of a small business can have immense rewards. Unlike the rules that come with big business, small business can give you the advantage of calling your own shots and making your own rules. And in today’s world ...

Social media analysis does not need to be overly complicated, but there are best practices everyone should follow. Most online business owners and bloggers recognize the need for social activity around their products, services and content. Search is still a massive ...

Growing consumer engagement across social media platforms is making it more important than ever to develop a concrete, manageable social media strategy outline for your business. It’s not enough to have a social media presence; you need a plan that ...