Social Media for Realtors: Five Best Practices

As a real estate agent, it is extremely important to connect with your clients and to sell their homes quickly. If you have chosen a career path that ignores the social media tools for real estate, you are doing your clients and yourself a great disservice. Social media marketing can actually help you to sell homes quicker and will give your business a big boost. To get started, consider the five best practices that the top realtors are using:

Facebook is by far the most popular social networking site. This social media marketing tool is perfect for realtors, as you can create a page for yourself, connect with clients, market your listings, and even advertise your business. It is a great way of showing your clients how much you care about them.

Twitter is another popular tool that is being used by businesses of all kinds. Realtors will find it a great way to increase the traffic to their listing sites by offering “tease” Tweets. Give them just enough information in your post to make them want to check out the attached link.

Pinterest is another must in the list of social networking sites for realtors. This site will allow you to upload pictures of listings, but you can take it further than that. You can also set up boards about your neighborhood, lifestyles, and home décor. All of this information is perfect for home buyers.

When many people are in search of a professional, they head to LinkedIn. This social site will allow you to set up a business page for yourself, but you will need to make sure you are thorough in setting up your profile. When used correctly, this site is a great way to get referrals.

Social media for realtors would not be the same without the availability of YouTube. Upload videos of your listings, but do not leave it at that. You can make videos to help educate buyers about the process of buying a home. The key is to get your name out there and let prospective clients get to know you.

No matter how long you have been a realtor, social media marketing is one thing you cannot include as part of your marketing strategy.