Social Media Data Analytics Tools: Top Five Tools

As more and more people use social media to stay connected, this is a tool that becomes increasingly valuable. Social media is a way to reach out to your customers like never before, reaching people more quickly and more direct than ever before. However, social media can be hard to keep track of and difficult to track. Luckily, there are plenty of social media data analytics tools that will help you track your social media data. Here are the top five you can rely on.

Social Motus
Social Motus is a newer addition to the social media data analysis tools, but it’s already gaining popularity. This program helps you manage Facebook and Twitter and, although that may seem a bit limited, it helps maximize the two most popular social networks on the internet. You can monitor what is being said about your company, as well as organize information as you find to be more pertinent. One of the best social media data analytics tools offered by Social Motus is the option to track conversation rates.

Cyfe
Cyfe just may be the most advanced and fully functioning of the social media data analysis tools on the market. This all-in-one dashboard program helps you manage all of your social media data from one simple location. You can find out how your social media is doing in its current state, as well as compare it to previous time periods. The graphic information is one of the best social media data analytics tools available, as you can visibly see how your brand has done over a certain period of time in a quick glance.

SimplyMeasured
SimplyMeasured is much like Cyfe in how it helps you manage, organize and focus the analytical data of your social media presence. While other social media analytics tools may give you the overview of the popularity of your page or conversations, SimplyMeasured will give you detailed and accurate information of even the smallest update on your page.

HootSuite
HootSuite is probably considered one of the market leaders when it comes to social media data analysis tools, as it has been around for quite some time. HootSuite is incredibly easy to use and makes it convenient when monitoring and updating all of your social media profiles. Even better is that you can allow permissions to certain members of your team, so that they can edit your profiles when you aren’t around to do so.

Moz Analytics
Moz Analytics doesn’t just monitor your social media data, but it also monitors your entire presence online. You can find out how your company is doing in terms of branding and generating leads from the information you have about yourself on the internet. The Moz Search Engine continues to grow and makes this tool even more useful.

Social media can make your company more noticeable than ever before imagined. However, it has to be done in the right way. By implementing any, or all, of these top five social media analytic tracking tools, you’ll be able to maximize your social media presence.