Best Tools for Social Media Management

In an increasingly digital world, using social media for your business has become more important than ever. With this, it is useful to understand the best options out there for maximizing your growth. Whether it’s for posting, monitoring your social media analytics, or commerce, it’s clear that not all social media management tools are built equally. We’ll help break down the top social media management tools available for your business and their particular strengths so that you can find the one that fits your needs.

Sprout Social – Best Overall

Sprout Social is known as the best overall tool to manage your profiles on multiple channels. This social media management platform is particularly helpful for using cross-channel social media analytics, allowing you to monitor different metrics on your social platforms. The platform also organizes your data into a report that is easy to understand, allowing you to make informed business decisions. Overall, Sprout Social’s user-friendly interface paired with excellent customer care allows businesses of all levels to utilize it as an effective social media tool.

Sprinklr – Best Quality and Reliability

Sprinklr is an AI-powered platform used for customer experience management, known for its exceptional quality and reliability. Sprinklr’s AI can analyze your data across over 35 different social media channels, allowing comprehensive insights for your business. You can also rely on Sprinklr for its extensive privacy measures that ensure that your business’s information is secure.

Hootsuite – Best for Analytics

Hootsuite is currently the most used social marketing platform. It is notable for its social media analytics software that allows users to monitor engagement in real-time. Hootsuite also has basic functions like post scheduling across over 20 different platforms, as well as features to manage and assign work across different team members. Hootsuite’s variety of tools that can be scaled with your business have been used to manage successful social platforms from small businesses to Fortune 500 companies.

Onlypult – Best for Instagram

Onlypult is a scheduling tool for social media that ranks high in its ease of use, price, and customer support. The platform allows you to view your scheduled Instagram feed before you post and save hashtags for future use, allowing you to work efficiently and ensure that your Instagram account is looking its best.

HubSpot – Best for Lead Generation

HubSpot is an integrated marketing platform that allows businesses to generate leads. HubSpot advertises itself as an “end-to-end customer experience” where businesses can create everything from ads to landing pages and tailor different features within their campaign to convert leads. Additionally, businesses can create personalized follow-ups when leads share their emails. Beyond that, the platform offers different tools for social media analytics and CRM. HubSpot’s ability to manage different facets of marketing campaigns in one place makes it an excellent platform for businesses to use.

Curalate – Best for Commerce

Curalate is a platform that simplifies social commerce for the business and the consumer. Clicking the curalate link in a business’ social media bio takes customers to a virtual storefront that resembles the brand’s Instagram feed. From there, buyers can click on the photo that has the item they are interested in and purchase. Curalate also tracks useful analytics from posts and purchases so businesses can gain helpful insights on how their content performs.

Zoho – Best All-in-One Tool

Zoho is a jack-of-all-trades tool that allows brands to manage different aspects of their business, from social media to team collaboration, all in one space. In addition to posting schedules and analytics, Zoho includes features such as CRM, lead ads integration, and a browser extension to curate articles. Zoho’s platform acts as a tool where your business can execute different aspects of your social campaign and pinpoint areas of growth so that you can convert social engagement into leads.

Because there are so many different tools out there to help businesses grow it’s important to experiment with every platform so you can find what works best for your business. Many of these different social media management tools also offer free trials and plans so that you can try the software and see if it’s the right fit for your brand. Finding the right tool will help your social media perform so your business can grow.