The power of music is something that cannot be overlooked. Music impacts us in various ways, whether you hear a particular artist and take you back to a specific moment in your life or their music instantly boosts your mood. Music brings ...

It is natural for Social Media Platforms to attract different consumers, and demographics, and to be used for different purposes. The various platforms that make up social media do overlap in some features, for example, Instagram and Snapchat both have ...

With over 1 billion active users globally, TikTok has quickly grown to be one of the world’s leading social media platforms. The short-form video app allows users to create, share, and discover short video clips delivered from a personalized algorithm. ...

Generation Z, also known as Gen Z or the iGeneration, has taken social media by storm by creating, consuming, and buying into various content. This generation falls between the ages of 9 and 24, causing the latter half to reach ...

On social media platforms, especially Instagram and TikTok, music has become a relatively large feature. Streaming services are built for different lifestyles; each of these services has mismatched audiences that stream music through them, therefore they all have different top ...

In August 2018, the global version of Douyin, what we all know as Tiktok, was released. It quickly became the next famous social platform, sitting with Instagram, Facebook, and WeChat as the top social platforms worldwide. What differentiates TikTok from ...