Ever since social media started establishing itself in everyday life, marketers rejoiced that they’d finally found a way to promote their brands that wouldn’t be as costly as some of the other methods they’d been using. While sites like Facebook ...

Social media is a huge marketing tool for businesses and brands trying to gain popularity. While the general consensus on the amount of social media sites to use is the more the merrier, the opposite is in fact your best ...

If one of your business goals for 2014 is driving more traffic to your website, with a higher conversion rate as the end result, social media must be part of your strategy. It’s a proven fact that social networking is ...

It’s come to light recently that several online organizations sell everything from clicks on links to YouTube views to followers. And while these sorts of schemes certainly provide higher search results, it isn’t the most ethical way to get your ...

Five Tips to Connect with Your Customers on Social Media Although businesses operating in social media are becoming the normal standard in today’s technological world, it’s still a brand new concept to many businesspeople out there. The idea that an ...

The New Year has come, and we are now moving full-steam ahead through 2014. Lots of things will change over the coming year, social networks included. While everyone else is preparing to take on their new year’s resolution, marketers should ...