Social media platforms have developed into dynamic marketing tools capable of reaching the trusted networks of today’s consumers. In an effort to add legitimacy and better quantify social media’s advertising force, Brandwatch, a global business, provides software solutions to help ...

Brandwatch, headquartered in Brighton, England, is the global leader in collecting and analyzing data about social media. It gathers information from millions of online conversations on Facebook, Twitter, forums, blogs, videos, news outlets and elsewhere. The agency serves its more ...

We hope you enjoy Brandwatch’s socia media data on President Obama’s State of the Union Address. We analyzed a 10% sampling of mentions and have multiplied all numbers below to represent the full data set, however, graphs represent the sampling. In the ...

SEO is a familiar concept in marketing. Traditionally, a main focus on SEO is link building. That’s a rule many people still subscribe to today. However, how many times do you use that tactic, only to have no noticeable difference ...

Using social media has become the norm for businesses and people alike. There are millions of users on each of the top social media outlets — Facebook, twitter, Youtube. While it’s expected to see your close friends using twitter and ...

A presence on social media is hugely important for new businesses. It’s one of the most effective, least costly ways to connect with fans and generate new leads. As a result, it makes sense to devise a social media strategy ...