Web 2.0 is here! The Internet has gone from a collection of static pages to an interactive network where social media is the standard. People get online to connect, participate and communicate. There is so much good content in our ...

How Do You Use Twitter? Twitter has quickly skyrocketed to become one of the world’s most popular social media networks on the internet. Those who are unfamiliar with how social media tools work may not fully understand the concept of this ...

Social media analytics is a potent instrument to understand the attitudes and preferences of customers across a myriad of online sources. Businesses today are increasingly taking help of tools to gain insight into the psyche of their consumers through the ...

Organizations are increasingly identifying, analyzing and predicting trends based on the user data and statistics of its online audiences. They are interpreting patterns about consumer opinions, sentiments, aspirations, brand image, potential threats. Social media data proliferation has helped them quantify ...

All businesses feel the need to be visible online, more so they are concerned about visibility on online social media. Thus is it has become crucial how businesses utilize social media, and the diverse and huge volume of data it ...

Social media data to enhance your marketing isn’t just about diverting user traffic to your page, but more about building a valuable, meaningful and lasting relationship with your audience. These are millions of users accessing all kinds of information and ...