Brandwatch Provides Insights to the Jobs People Love and Hate in the U.S.

Many people in the United States share their feelings about their jobs on social. In the last 12 months, there have been big changes in the way people talk about their jobs and it has been a period of transition. Large corporations are beginning to embrace alternative schedules and remote work as opposed to the 9-to-5 job. However, the unemployment rate in the United States is the lowest it has ever been since 2007. Monster is one of the largest resources that connects people with jobs and they teamed up with Brandwatch to analyze ways people communicate about their jobs on social media.

There were many factors that Brandwatch and Monster believed contributed to high rates of job love and job hate. After analyzing the various states, it was found that low populated areas correlated to high ratios of job love. The top five states with the most job love were Idaho, Montana, North Dakota, Vermont, and Utah and three of the most populated states were in the bottom 10 states with the lowest ratio of job love. Those states are Michigan, Ohio, and Florida.

In the states with the most job love, the most popular careers are in nursing and technology. Both of these jobs offer flexibility. This was a drastic change from last year’s report which associated nursing with job hate. However this year, jobs that were associated with job hate included work safety, manual labor, and welder.

The time of year and day of the week are also related to job love and job hate. People tend to hate their jobs in July and love their Jobs in October. July has received the award of lowest point of the year for the second year in a row. After doing some research, Brandwatch and Monster may have found the reasons why July and October are the most hated and most loved job months. Teens with summer jobs are more present on social media and constantly posting their feelings on their jobs in July. Whereas in October, teens are back in school and people working in October are happier because of the anticipation of the holidays and days off of work that go along with them. In addition, Thursdays are associated with the most job love and Sundays are the associated with the most job hate.

In 2016, people were sharing their experiences with their jobs and what they liked and did not like on social media. After analyzing these tweets, Brandwatch and Monster found which jobs have been most popular in 2016 and found reasons why. They provided statistics and data to back up their findings. Most people that love their jobs tend to be happier and more financially stable and people that have more job hate, are advised to look into different industries to obtain a better quality of life.