Social Media Data Insights & Resources for Social Media
Social media is continuously evolving becoming a beneficial tool for digital marketing and customer engagement. As numerous social media software platforms are being created to keep up with the demand, we have highlighted seven of the best social media software and tools to utilize this year. To best manage each of your platforms, it may be smart to partner with a social media agency.
Sprout Social helps enables organizations and brands of different sizes to be more transparent on social and create a connection with their consumers.
Pros: Sprout Social provides an easy to use scheduling tool called “Sprout Queue”. It allows users to set specific times and days that they want content to be posted and are guaranteed to be posted upon schedule.
Companies can utilize the “Find Content” section to search for ideas to find content ideas to share on their social media profile if they are having trouble finding content. A distinct category can be chosen, and relevant articles will be available for the companies to immediately share on their profiles once selected.
Cons: It only connects with five different media networks and two apps. This is a downside as there are a vast amount of social media networks and apps, so being able to only have access to a limited amount is difficult.
Sprout Social allows you to schedule only for up to six months ahead and can choose to schedule a post for multiple days, but a downside is, each post is limited to only being posted once a day; if you wanted to post the same content once in the morning and once at night you are unable to do so.
Pricing: Sprout Social gives a free 30-day trial. There are three different levels you can choose from starting at $99 a month up to $249 a month. The differences in price reflect on how many social profiles you have access too, as well as which features you are able to utilize.
Sprinklr is a social media management software that is geared towards enterprise-scale organizations. It is designed to help companies provide customer experience management while having a strong social media presence by scheduling posts through their software.
Pros: Sprinklr allows multiple users within your company to have access to the platform at the same time to provide effective collaboration.
Sprinklr produces reports for companies showing track engagement through posts, as well as showing analytics for each post that was scheduled through Sprinklr.
Cons: Since Sprinklr provides access to a numerous amount of platforms, it can be intimidating or discouraging to first use the service as there are a variety of different features to be utilized.
The platform is robust, but there are additional add-on prices on top of the different packages to have access to more social profiles that aren’t included within your package already.
Pricing: You have to contact Sprinklr directly to receive a quote for the service.
Brandwatch is known for being the world’s leading digital marketing consumer intelligence suite, providing assistance to over 2,000 of the world’s most famous brands. It examines over 90 million sources, ranging from social media networks to product reviews, blogs, as well as news.
Pros: Brandwatch has over 90 million sources that users are able to utilize, to be able to track and analyze complete coverage of their posts, as well as assess competitors, track trends, and look at different campaigns.
Cons: Using Brandwatch has a very steep learning curve, causing training to be very difficult, and frustrating to understand the platform.
Pricing: You have to get in touch with Brandwatch’s sales team in order to receive a quote for your business.
Hootsuite was created to combine all your social channels into one dashboard, and have the ability to write new posts, view statistics, as well as schedule content to be posted on your social channels.
Pros: Hootsuite provides access to a variety of social networks, from well-known networks like Instagram and Facebook, as well as WordPress and Foursquare.
Hootsuite allows users to manage all of their social accounts very easily. You are able to add different networks you would like to monitor, as well as showing replies, mentions, and direct messages from all networks within the same dashboard.
Cons: Adding different team members can increase the monthly cost, as well as adding additional social profiles.
Hootsuite has a longer learning curve as there are a variety of different components featured within the software so it can take a while to learn it through its entirety.
Pricing: The are three different price levels to choose from ranging from $29 a month, $129 a month, and up to a unique customizable plan at a set price. The differences in levels range from how many social profiles you are able to utilize, as well as how many users could be using it at the simultaneously.
True Social Metrics is a design that measures the specific metrics that are important in order to calculate the economic value of a Facebook fan, tweet, and other social metrics to help determine which communities are important for the business to utilize.
Pros: True Social Metrics analyzes your performance on different social media platforms, showing aspects like post effectiveness, and the best posting time.
A benefit of True Social Metrics is being able to have access to data history up to a year andbeing able to compare statistics monthly.
Cons: Within the analysis to understand what’s working and what’s not for your company, True Social Metrics doesn’t provide sentiment data, failing to inform the company of a reason why it is successful or unsuccessful.
Pricing: There are three different levels to choose from starting at $30 a month up to $350 a month depending on how many you would like to utilize.
Loomly is a brand success platform, whose goal is to empower marketing teams to expand brands online successfully through analytics, collaboration, and publishing.
Pros: Loomly provides a unique feature of having a calendar view, helping users plan out each and every social media post on all platforms. It is easy to use and make changes to.
Another useful feature Loomly provides is an interaction screen. This gives companies a chance to manage comments and messages, as well as track social media handle mentions through tagged content.
A big pro of Loomly is that it has its own mobile app! This allows users to be able to manage their social calendars, and make quick last-minute changes if necessary, without having to be in the office to do so.
Cons: Loomly does not offer the option to directly post to Instagram at this time, which is a setback.
Pricing: Loomly provides a 15-day free trial to test out their software without an additional charge. After the 15-days is over, there are five different options to choose from, ranging from $25 a month to $249 a month.
AgoraPulse is a management software that motivates users to effectively monitor their social media networks, while managing mentions, comments, and content being shared all within the same software.
Pros: AgoraPulse provides comprehensive reporting tools that display the effectiveness of each post, along with social media analytics. This is a beneficial tool as the reports are fully customizable and can be exported into PowerPoint allowing easy access to pass on the information to your client.
The dashboard is sleek and easy to use allowing users to be able to understand the software as well as manage all social networks in one place.
Cons: A downside of AgoraPulse is that there are additional costs for an add-on profile, add-on user, and add-on shared calendar on top of the price of the level that you have chosen.
AgoraPulse doesn’t directly support publishing to Instagram stories, but rather allows you to publish them through sending push notifications.
Pricing: AgoraPulse offers a 28-day trial for companies to be able to test out how this service works for their company. After the trial, there are four different levels to choose from starting from $79 a month up to $399 a month. Each level increases the amount of social profiles as well as users being able to access the platform.
