Engagement

Most modern companies rely heavily on social media in order to connect with their customers. They thumbs-up Facebook posts on their fan-page walls and reply to tweets with brand-related questions. This tool is not only helpful to clients, but it ...

When a company as inextricably a part of the Internet as Google introduces changes to the way it does things, people sit up and take notice. Then they start worrying. The good news: Google’s latest change to its search algorithm ...

It’s hard to believe that we’re almost finished with the first month of 2014. It’s a new year, and a bevy of changes in all aspects of our lives will doubtlessly come with it. One realm not left untouched by ...

A presence on social media is hugely important for new businesses. It’s one of the most effective, least costly ways to connect with fans and generate new leads. As a result, it makes sense to devise a social media strategy ...

In the past few years, Facebook has revolutionized the social media experience. Websites like Myspace, which came before Facebook, have all crumbled and disappeared, unable to contend with the brainchild of the infamous Mark Zuckerberg. The youngest generation has heard ...

Ever since social media started establishing itself in everyday life, marketers rejoiced that they’d finally found a way to promote their brands that wouldn’t be as costly as some of the other methods they’d been using. While sites like Facebook ...