Engagement

We all remember when the Occupy Wall Street movement happened … and then vanished just as quickly. How about when young people in Egypt used Facebook to organize protests against the government? These are two examples of how social media ...

It’s obvious that not every tweet is void of emotion. Sure, media outlets use Twitter to promote and share their work and businesses rely on Twitter for exposure through contests and coupon codes. But Tweeters with personal accounts often rely ...

SEO is a familiar concept in marketing. Traditionally, a main focus on SEO is link building. That’s a rule many people still subscribe to today. However, how many times do you use that tactic, only to have no noticeable difference ...

The United States hit quite a bombshell a few years back. The recession that hit was the worst most of us have ever experienced. While we are recovering well now, the long-term effects of that setback are starting to make ...

If you’re a professional in the working world, chances are you’ve got an account on LinkedIn. If that’s the case, it’s time to learn how to put this social networking tool to work for you. There are all kinds of ...

Social media, while always a fascinating topic, is still a fairly new tool for marketing. Working it into your brand is something that may take some experimentation, especially if you’re using it for your business. Of course, it’s not always ...