Engagement

Whether you’re using social media for personal purposes, or you’re representing a business, Google+ is becoming an increasingly important social media site to be on. That’s because your presence there can affect your ranking in the Google search engine, since ...

In a culture where getting the most likes, re-tweets, shares or comments is a driving force not just for adolescents but for thriving corporations, you’d think the playing field would be a little more level. However, the end result is ...

When Facebook was created, privacy was a given. Information was strictly controlled and only users from whom one accepted a friend request could view any identifying or contact details. Soon, things began to change. Brand pages were created and individuals ...

You hear all the time from marketers and various promoters that using social media as a customer service tool is beneficial. They throw down a few examples, some ideas on how to use social media to your advantage and that’s ...

What just happened to Twitter? Has it merged with Facebook? These are questions on the mind of many of Twitter’s users with the introduction of a new profile format that is similar to the rival network. As a brand, what ...

I’ve watched many non-profits struggle with the concept of social media marketing. Always spread thin as it is, the time to engage potential advocates and donors online seems the least of concerns. Unfortunately, this means that many non-profits simply miss ...