5 Best Brands on Pinterest

Pinterest is a unique social media platform that functions as a visual discovery portal. Unlike other social networks that focus on personal connections or real-time updates, Pinterest is centered around inspiration. 

Advertisers can target users based on interests, demographics, and search behavior, making it possible to reach highly specific audiences. Pinterest’s ad platform also offers robust analytics tools to track performance and ROI.

Users find and save ideas for various aspects of their lives, from home decor and fashion to recipes and travel plans. Here are the best brands to follow. 

Etsy’s success on Pinterest stems from its perfect alignment with the platform’s core audience. A hub for handmade and vintage items, Etsy’s unique products are ideally suited to Pinterest’s visual format. Its diverse range of crafts, home decor, and gifts appeals to Pinterest users seeking inspiration. Etsy is a fantastic platform for small businesses. Small business owners can sell their niche products to a targeted audience through Pinterest. Etsy offers a countless number of charming pieces. 

1. Etsy

2. Ikea

IKEA leverages Pinterest’s home decor-obsessed user base with stunning room setups and clever organizational hacks. The Swedish furniture giant’s approach goes beyond simple product showcases. It provides genuine value through DIY tutorials, styling tips, and budget-friendly decor ideas. IKEA’s pins often feature its products in real-life settings, so this helps users envision how items might look in their homes. This strategy taps into Pinterest’s role as a planning tool for home improvement projects.

3. Tasty

Buzzfeed’s “Tasty” brand has mastered the art of creating highly shareable food content, and Pinterest is the perfect platform for its visually enticing recipes. Tasty’s overhead-view cooking videos, beautifully photographed dishes, and easy-to-follow recipe pins cater perfectly to Pinterest’s food-loving audience. It combines practical value (recipes) with aspirational content (mouthwatering imagery) to keep users engaged and coming back for more delicious ideas.

4. Free People

Free People’s boho chic aesthetic is tailor-made for Pinterest’s style-conscious users. The brand excels at creating lifestyle content that goes beyond mere product promotion. Free People’s pins often feature their clothing and accessories in aspirational settings, from music festivals to beach getaways. This approach allows the brand to sell products and a desirable lifestyle. By aligning with popular Pinterest categories like fashion, travel, and wellness, Free People ensures its content reaches a broad, engaged audience through a creative lens.

5. Booking.com 

Travel is one of Pinterest’s most popular categories, and Booking.com capitalizes on this brilliantly. The brand’s strategy revolves around inspiring wanderlust through stunning destination photography and travel tips. They even create detailed travel guides and showcase them in ways that don’t appear as advertisements. Booking.com’s pins often feature breathtaking landscapes, unique accommodations, and insider travel guides. This approach engages users early in the travel planning process, positioning Booking.com as a go-to resource for trip inspiration and bookings.

These five brands share several key traits that contribute to their Pinterest success. 

Visual Excellence

Each brand prioritizes high-quality, eye-catching imagery that stops scrollers in their tracks.

Value-Added Content

Rather than purely promotional material, these brands offer practical tips, inspiration, and ideas that users find helpful.

Consistent Branding

While diverse in their offerings, each maintains an instantly recognizable visual style.

Engagement Focus

These brands don’t just post content; they actively engage with users through comments, contests, and user-generated content campaigns.

By mastering these elements, Etsy, IKEA, Tasty, Free People, and Booking.com have established themselves as Pinterest marketing leaders. Their success offers valuable lessons for other brands looking to make an impact on this visually-driven platform.