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Social Media Data For Research

Using Social Media Data for Research

In these contemporary times, more and more businesses are making use of various social media platforms in order to increase their online presence and revenue. Additionally, many individuals interested in sharing their ideas with the world are using social media forums such as Twitter and Facebook as a vehicle for information exchange. If you are interested in making the most out of the social media platforms that you use, it is a good idea to conduct social media data research. Doing so will enable you to analyze how successful you are at targeting your population. After completing your analysis, you can fine-tune your social media marketing efforts in order to attain even more success-whether it be commercial or cultural. Here are the steps you should take when using social media data for marketing research:

1. Determine Your Brand Popularity.The first step you should take when doing social media marketing research is to determine brand popularity. The BrandLove application makes this possible by enabling your customers to state, on a scale of 1-10, how likely they are to recommend your product or service to a friend. Your customers can access the Brandlove application through an iOS app or Facebook. Once you have received a minimum of 300 ratings, BrandLove will send you a complementary customized report. This report will provide you with information regarding how customers feel about your product based on age and gender. The report will also include an analysis of your brand’s reputation in comparison with your industry competitors.
2. Track Trends Through Social Media.One great way of using social media data for research is to track trends. In conducting social media data analysis by determining what is currently prevalent and popular in venues like Twitter, you can learn more about which topics are trending. Once this is done, you may want to think about using these hot topics in your own social media efforts to help build a wider audience and raise more awareness of your brand. Although there are many ways to track trends through social media, you may want to consider using Twitter for this purpose. Twitter allows users to locate trending topics by monitoring mentions or hashtags. Additionally, you can generate hashtag searches that pertain to your product and also get notifications when a Tweeter uses the hashtag term in her or his post.
3. Listen To Your Audience.Another great way of using social media data for research is to observe and analyze how your fans are talking about your service or product. In so doing, you can conduct social media data analysis in a manner that helps you determine which factors are most important to them and subsequently modify the way you advertise, package, and/or distribute your goods and services.Although the aforementioned tips include great advice about using social media data for research, these are not the only mechanisms that should be employed to conduct effective social media data analysis. Other strategies you should consider using are discovering unnoticed trends and making use of free social media marketing tools that exist instead of unnecessarily spending money. By using all of these strategies in conjunction, your social media marketing research is likely to prove beneficial in increasing your online presence and/or generating greater revenue for your company.
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About Adam Post

Adam Post is a Los Angeles Social Media Strategist and Founder of Bright Age Digital Creative Agency. Follow me on Google Plus https://plus.google.com/+AdamPost/
  • Suzanne Brynna

    These are all really good points. I am not convinced that social media alone will give us all the answers, but it will definitely point us in the direction of asking better questions.

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