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Super Bowl 2015 Social Media Data Guide

Super Bowl 2015 Social Media Data: Top Insights

We hope you enjoy Brandwatch’s socia media data on Super Bowl 2015.

Top Brands During the Game (6 p.m – 10:30 p.m. ET)

  • Anheuser-Busch: 173,100+ mentions
  • Nationwide: 126,100+ mentions
  • McDonald’s: 41,900+ mentions
  • Doritos: 48,000+ mentions
  • Coca-Cola: 38,700+ mentions 
  • Skittles: 38,000+ mentions
  • Microsoft: 31,100+ mentions
  • Jurassic World: 27,900+ mentions 
  • Nissan: 26,300+ mentions
  • Pepsi: 21,100+ mentions

super-bowl-2015-twitter-mentions

Of note, this is graph represents a 10% sampling of Super Bowl commercial mentions

Evening of the Game

twitter-mentions-evening-of-the-game

Past 24 hours

twitter-mentions-superbowl-past-24

Top Brands since new year (1/1/2015 – 2/2/2015)

Note: the rest of the data below, besides Nationwide are from new year through February 2.

  • Anheuser-Busch: 402,200+ mentions
  • Nationwide: 185,400+ mentions
  • Doritos: 85,500+ mentions
  • Pepsi: 73,600+ mentions
  • McDonald’s: 64,000+ mentions
  • Coca-Cola: 58,400+ mentions 
  • GoDaddy: 57,700+ mentions
  • Jurassic World: 52,000+ mentions 
  • Microsoft: 46,000+ mentions
  • Skittles: 50,000+ mentions

Top Hashtags

top-super-bowl-hashtags-2015

Most Mentioned Tweeters

The @Budweiser handle received the most mentions, followed by @Pepsi, @McDonalds, and @Nationwide.

most-mentioned-tweeters-super-bowl-2015

Most Mentioned Topics

most-super-bowl-mentioned-topics

About Brandwatch

Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.

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About Adam Post

Adam Post is a Los Angeles Social Media Strategist and Founder of Bright Age Digital Creative Agency. Follow me on Google Plus https://plus.google.com/+AdamPost/

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