Socia Media Data on President Obama’s State of the Union Address

We hope you enjoy Brandwatch’s socia media data on President Obama’s State of the Union Address. We analyzed a 10% sampling of mentions and have multiplied all numbers below to represent the full data set, however, graphs represent the sampling.

In the past 24 hours, we have seen more than 540,000 mentions of the State of the Union on Twitter. The most popular hashtag was #SOTU (499,000+ tweets and retweets). Hashtags like #SOTU2015 (43,000+ tweets and retweets), #ActOnClimate (22,000+ tweets and retweets), and #StateoftheUnion (21,000+ tweets and retweets) were also prevalent.

The official Twitter handles of the White House (@whitehouse) and President Obama (@barackobama) were the most mentioned Tweeters throughout the speech. Additionally, President Obama’s Tweet about free community college was one of the most popular and received more than 4,800 retweets.

President Obama’s snarky response of “I know, because I won both of them,” to Republicans after their applause that he has no more campaigns to run, garnered more than 11,000 mentions.

Most Tweeted Minute

The biggest spike in mentions occurred around 9:55 p.m. (ET) when President Obama discussed climate change. Many Tweets used the #ActOnClimate hashtag and quoted the President.

Most Mentioned Topics

Demographics

The split between men and women was pretty close, with men having a slightly larger share of voice (51%). Women Tweeted about “future generations,” while men mentioned the “middle-class”. Both used the #SOTU hashtag and mentioned “national security,” “paid leave,” and the “Act On Climate.”

Unsurprisingly, the most Tweets originated from California and New York, however Washington state, Texas, Florida, and Illinois represented a fair amount of the conversations, more than we typically see for social conversations in general.

About Brandwatch

Brandwatch is one of the world’s leading social intelligence companies. Its social media listening and analytics technology platforms gather millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch continues on its aggressive business trajectory following on its most recent round of venture funding to the tune of $22 million. The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 1000 brands and agencies, including Whole Foods, Whirlpool, Pepsico, British Airways, Papa John’s, and Dell.