Organizations are increasingly identifying, analyzing and predicting trends based on the user data and statistics of its online audiences. They are interpreting patterns about consumer opinions, sentiments, aspirations, brand image, potential threats. Social media data proliferation has helped them quantify classify and compare the above attributes most effectively.
Millions of users are registering their presence online every minute through the use of Google and Yahoo Accounts, Blogs, Wikis, Facebook, Linkedin, and micro blogging sites like Twitter. Social media data trends helps in understanding that the demographic that uses internet is continuously changing and expanding. Teens as well as young adults are progressively living in the virtual world, accessing all sorts of information through social media websites whether related to lifestyle, studies, employment or about social and political issues. They are not only making friends but expressing opinions and influencing their counterparts. Apart from them, elderly population is also engaging on social media, not only because they have time but also because they want to connect with the younger generation.
When people log onto their computer systems, they are logging onto diverse web pages such as social networking sites, email accounts or shopping portals etc. they are logging onto social media sites through their mobile phones and updating their messages, photos and events, especially since the expansion in ownership of smart phones. The effective use of social media data trends will help enterprises speak to its users through pictures, videos and tags which are short, innovative, catchy and easily comprehensible, while having the potential to motivate them to share it among their circle of friends. The visuals should be entertaining and promote understanding of the brand rather than plain corporate gabble.
Social Media Analytics tools provides for mining, storage and integration of information, which has become crucial considering that social media activities and interactions are persisting and expanding across the globe cutting through national, communal and other demographic differences. Social media data trends need to analyze to understand one’s target audience, their likes, habits and motivations. This will not only help enterprises to build a niche, but also place suitable content on their as well as other social media website. It also helps in engaging with the users on a responsive and ongoing basis, but without overwhelming them or driving them away. Scores of data is available in form of micro blogs and comments and feedback and options such as likes and share through which the positive sentiments as well as negative opinions can be harnessed.