We live in a digitalized era where the World Wide Web has become the prime medium of communication. This method has changed the way we interact with each other in a drastic way. We are no longer confined to our televisions or newspapers as passive observers. Now, everyone can be heard. Everyone can leave an impact on society.
When it comes to marketing, it is obvious that changes are being made so as to keep track with current trends of communication. This article provides tips on different kinds of internet marketing strategies so businesses can choose the one they find best.
Social Media Marketing
Since we mentioned how Internet has changed the way we communicate, it is important to mention that the way we communicate on Internet has been altered. This is due to social networks such as Facebook, Twitter, My Space, LinkedIn etc. Studies show that Americans spend a quarter of their time on social networks and blogs.
Social media offers many different ways for you to publish anything you wish to be heard. You can also target the specific audience you find relevant. This kind of marketing demands creativity and innovation from marketing professionals as well as from people who simply wish to use it for a specific purpose. Social media marketing is focused on achieving maximum results from minimal investment.
Content marketing is based on delivering the desired information (content) to the desired audience. This marketing concept aims to provide high quality, simple, interesting content that educates and informs consumers, helps them to solve problems, and encourages them to choose the desired brand or company. The content in question can vary from articles, blogs, to recommendations, videos and so on.
Web Site Marketing
Web marketing implies that all companies should have their own web site as a means of presentation. There is still a large number of companies who aren’t aware of the advantages gained by this type of marketing.
Every small business owner without a web site should take a good look at the competition and realize that they offer a multitude of options and opportunities to their clients.
Search Engine Marketing
Now that you have your very own web site, the next step is to make it even better, and more visible on the internet. There are several ways to do this.
The most important points are Search engine optimization (SEO), which can be done within your page, as well as outside, on other pages, and Pay per click advertising (PPC). Search engine optimization places your web site higher on search engines such as Google. PPC is used to bring potential clients from other websites to your own.
Email Marketing is another very successful way to communicate with potential clients over the internet. Many people have Facebook, but even more people have an active email account. If you find a way to obtain your client’s email address, you can send them offers, discounts, news about products etc. This is a great way to get their attention.
Mobile marketing works in the same way as email marketing does. There is a slight difference, however. People mostly use phones for personal purposes. This means that they will get easily irritated if they receive messages from companies or people they aren’t familiar with.
Companies should take extra care when dealing with mobile marketing and they should make sure that their offer is astounding and that the client will get something out of it. Otherwise, the consequences might be quite unpleasant.
Banner advertising is a common way to advertise your product or company on another website. However, most people find banner ads rather irritating, and are quick to ignore them. The most important thing to have in mind when dealing with banner advertising is estimating the ROI (return on investment). If not done properly, companies will lose investment and will have to change the way they advertise.
Katrina writes about online marketing, advertising on a budget, promotional strategies and creative small business solutions in general. She is also passionate about green marketing. This post was inspired by innovative online marketing ideas to help you promote your business.