Social media has gone through a lot of changes over the past year. Any marketers should be aware that keeping up with social media is the best way to market their brand. As 2014 approaches, it’s time to come up with a Social Media Resolution that will help improve your social media strategy. Here are some resolutions that every marketer, with a social media presence, needs to take into consideration.
As of right now, more people use social media than ever. It isn’t just enough to have a page and leave it at that. Engage with your audience! If you see someone talking about one of your services, talk to them. Companies that have a responsive social media presence get a lot of exposure. Plus, it’s fun engaging with your audience. Even if they had a bad experience with one of your services, using social media is a great way to patch things up. People love being acknowledged. Because of social media, this has never been easier. This is possibly the most important Social Media Resolution.
In social media marketing, too many marketers open up a social media page and don’t realize why they are there. All social media sites have demographics and people that you should targeting, specifically. The demographic of Twitter is totally different from the demographic of Facebook or Tumblr. Know each social network and which demographic they attract. It’s also important to know how each social media site functions. Don’t make a Pinterest account and expect to be able to interact with your audience the same way you would be able to with a Twitter account. This is a very important social media strategy.Invest in Google+
A lot of people still consider Google+ to be the red-headed stepchild of all the different social networks. In terms on monthly visitors, Google+ is second only to Facebook. Google+ is going to be picking up a lot of steam, heading into this new year. Since Google is the most popular search engine and Google seems to be merging a lot of its services, investing in a Google+ presence can only be beneficial. A Google+ Hangout is a great way to interact with your audience and generate word of mouth.
Honestly, people are getting tired of having to sit through 10 minute long seminars just to figure out what you’re marketing. People don’t have the time and patience for that anymore. Enter: Vine and Instagram. These two apps are a great way to convey your message in an interesting fashion. Again, no one wants to hear some guy drone on for 10 minutes about how amazing his brand his and how everyone needs it. If you can figure out a clever way to convey your message in a couple seconds, more people will be willing to watch it.
Social media marketing is going to change a lot for the year 2014. Pay attention to some of these trends and your social media presence will be enhanced and ready to take on the new year.