Having an active social media presence is essential for marketing a business. The relationship a business can build with their customers through social media cannot be accomplished through any other marketing technique. However, if social media is approached in the ...

Given how vast the Internet has become, it shouldn’t be much of a surprise that practically anything can be found online, including all kinds of subcultures. Subcultures are essentially small groups of people who are seeking to differentiate themselves from ...

It has been said numerous times that social media marketing is the future. Individuals and companies have jumped on board, working to get their social presence going so they can keep up with the ever evolving marketing world. However, gone ...

It’s obvious that not every tweet is void of emotion. Sure, media outlets use Twitter to promote and share their work and businesses rely on Twitter for exposure through contests and coupon codes. But Tweeters with personal accounts often rely ...

SEO is a familiar concept in marketing. Traditionally, a main focus on SEO is link building. That’s a rule many people still subscribe to today. However, how many times do you use that tactic, only to have no noticeable difference ...

The United States hit quite a bombshell a few years back. The recession that hit was the worst most of us have ever experienced. While we are recovering well now, the long-term effects of that setback are starting to make ...